KQED—YOUTH RADIO DIGITAL NATIVE PROJECT

Youth Radio
Youth Radio | www.youthradio.org

Northern California Public Broadcasting

San Francisco, CA

$250,000

This collaborative project examines the differing perspectives that emerge when producers of different generations explore the same stories or topics for different communications platforms. Experienced broadcast station producers and young, so-called digital natives jointly develop editorial ideas, then produce content on the same story using different platforms and approaches. The partners’ work leads to different storytelling and different access points for the resulting work distributed over the Internet and other nonbroadcast platforms.

Our Non-Licensee Partner(s)

Youth Media International (formerly Youth Radio), Oakland, California—Started in 1993 by KQED, Youth Radio now distributes more than 200 reports and commentaries annually on National Public Radio programs such as All Things Considered and Morning Edition, on local public radio stations across the country and online outlets such as the Huffington Post, CNN.com, and iTunes. Looking to instill a long-term commitment and engagement on the part of youth as contributors and leaders in the media, arts, journalism, and civic life, it provides media education, broadcast journalism, technical training, and production opportunities for youth aged 14 to 24. More than 85 percent of its participants are low-income and/or youth of color, and all of its programs and services—professional development, media education, technical training, academic support, and health services—are offered for free. Youth Radio has expanded to become Youth Media International, which reaches an estimated 1 million youth through targeted information and educational services, while 27 million adults hear and read the perspectives of young people.