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Center for Asian American Media (CAAM) FY 2010 Production Contract

Center for Asian American Media (for the benefit of multiple producers in multiple locations)

San Francisco, California

$954,545

Annual programming/production funding for CAAM, one of the national minority consortia, will be increased by 50 percent over the previous year to capture immediate opportunities to increase the amount of diverse content available for public media distribution. The additional funds will enable CAAM to expand digital media capabilities and provide more diversity of Asian American perspectives on multiple platforms, including mobile applications, webisodes, games, and user-generated content. It will also enable CAAM to deliver a pledge special to the system and double the amount of content it makes available to the system. The additional resources will also support collaborations with stations that serve Asian American audiences in local markets.

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