Need to Know is a transmedia venture that originates content online to create a weekly one-hour, magazine-style broadcast program on current affairs, including the economy, health, security, culture, environment, and energy. WNET and PBS will collaborate on developing the evolving digital strategy plan. Ongoing evaluation will be conducted to measure: broadcast and online audiences; the impact of an active online community on newsgathering; how content is used and distributed by member station sites and other outlets; the amount of cross-promotion and cross-content collaboration between Need to Know, PBS NewsHour, Frontline, Washington Week, and other appropriate programs; and the use of content by educational users.