This research study builds on a previous project designed to measure the impact of the PBS primetime “tent pole” program scheduling strategy and the awareness, attitudes, and usage of the target audience. In this project, the target audience will be African Americans. Knowledge Networks will implement a two-wave online audience awareness, attitude, and usage study. Knowledge Networks will work in conjunction with Horowitz Associates to implement this study. Together, the two studies will provide insight into the tent pole scheduling strategy as well as the target African American audience.