In this three-year project, the Independent Television Service (ITVS) will forge innovative models to help public television bridge the “last mile” of audience engagement, which has long been a critical public media goal and is now attainable through digital technology.
ITVS will build transferable technology and develop long-term partnerships with private not-for-profit organizations and educators, enabling the entire public television community to engage, connect and empower users through interactive transmedia experiences. A cornerstone of this effort will be the development of the Online Video Engagement Experience (OVEE) application, which will allow program producers, broadcast stations and community partners to engage with communities in new and innovative ways.