2006 Audience Awareness, Attitude and Usage Study

Measuring public television audiences over time: The 2006 Audience Awareness, Attitude and Usage Study.

In the Fall of 2003, CPB launched the most comprehensive audience research initiative ever conducted on behalf of public television. Using the valuable working knowledge created from phase one of this initiative, CPB is now ready to launch a new phase of research.

This grant is closed. Applications are no longer being accepted. Check this page for updates about this initiative.

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