All Archived Audience Research Grants
2011
Single-Source Cross-Platform Measurement Study
CPB seeks an individual or organization to design, implement, analyze and report on a single-source cross-platform measurement study.
- Closed: August 23, 2011
- Focus: Audience Research, Cross-Platform Measurement, Internet, Mobile, Multiplatform, Quantitative Research, Radio, Research, Television
2009
Research Study to Measure Impact of Primetime Program Scheduling Strategy
CPB is interested in measuring the impact of the Program Challenge Fund tent pole program scheduling strategy. To that end, CPB will order and analyze available Nielsen NSI ratings data. CPB is now seeking proposals for a research study (or studies) designed to add insight beyond the Nielsen data with respect to both the tent pole program scheduling strategy as well as the awareness, attitudes, and usage of a segment of the target audience (i.e. Hispanic television viewers).
- Closed: September 7, 2009
- Focus: Analysis, Audience Research, Research, Television
2008
Second Call for Proposals: Research Papers on Objectivity and Balance
CPB is requesting proposals on two mutually exclusive research topics regarding objectivity and balance in public broadcasting.
- Closed: October 20, 2008
- Focus: Audience, Audience Research, Objectivity and Balance, Research
2007
Senior Television Audience Research Analyst
CPB seeks a senior audience research analyst to provide leadership and technical guidance for CPB's strategic development, analysis, understanding and application of a major quantitative research study known as the 2008 Audience Awareness, Attitudes and Usage Study.
- Closed: December 5, 2007
- Focus: Audience, Audience Research, Consulting, Quantitative Research, Research, Television, TV Programming
Ethnographic Research
CPB is seeking the services of an outside vendor to design and conduct ethnographic research to inform efforts to overcome some of the barriers and obstacles that get in the way of television viewers finding Public Television content in an increasingly complex digital television environment.
- Closed: November 16, 2007
- Focus: Audience, Audience Research, Consulting, Ethnographic Research, Television, TV Programming Strategy
Objectivity and Balance Research White Papers
CPB is requesting proposals on seven mutually exclusive research topics regarding objectivity and balance in public broadcasting.
- Closed: November 16, 2007
- Focus: Audience, Audience Research, Objectivity and Balance, Research
2008 Audience Awareness, Attitude and Usage Study
CPB is seeking the services of an outside vendor to design, implement and analyze a quantitative research study of adults 18+ who watch television in primetime.
- Closed: November 9, 2007
- Focus: Audience, Audience Research, Consulting, Quantitative Research, Television, TV Programming
2006
Senior Television Audience Research Analyst
The Corporation for Public Broadcasting seeks a senior audience research analyst to provide leadership and technical guidance for CPB's strategic analysis, understanding and application of television audience research.
- Closed: October 2, 2006
- Focus: Analysis, Audience Research, Consulting, Research, Television
2005
Audience Awareness, Attitude and Usage Study
Funds research into the understanding of public television's audience and its motivations and how, if at all, these motivations have changed since 2004.
- Closed: October 11, 2005
- Focus: Audience, Audience Research, Quantitative Research, Research, Television
African-American Public Radio Research Project
Funds research to help determine a strategic direction that will lead to programming that will improve public radio listening among African-Americans.
- Closed: September 20, 2005
- Focus: Audience, Audience Research, Minority Audience, Quantitative Research, Research, Strategy
