Displayed Audience Research Measurement Application (DARMA)

CPB is seeking proposals to develop a web-based application transforming audience research data into a query based, interactive, graphical interface. The primary users of this application will be public television employees -- from general managers to executive producers to programmers -- and the information gathered will be used to help inform strategic program decisions at both the national and local level.

The research data necessary for the web-based application design will be provided in Excel or ASCII format. As the sophisticated research and analysis of this data has already been completed, this project is solely to transfer this information into a query based, user friendly web interface. This data remains the property of CPB and all copies are to be destroyed upon project completion.

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