As a result of public broadcasting's transition from analog to digital broadcasting, public television stations have the ability to transmit significantly more content than in the past and the opportunity to rethink how public broadcasting fulfills its public service mission. The objective of this RFP is to explore opportunities to utilize public broadcasting's digital infrastructure to enhance public television's educational mission with the goal of identifying successful business models. More specifically, the purpose of this RFP is the following:
- To conduct a market analysis of public and commercial broadcasting's use of digital infrastructure for educational puposes, with the goal of identifying the most effective use of digital broadcasting for educational purposes;
- To determine if there are new delivery platforms and/or devices that can further expand public television's services to educational institutions;
- To create a product development plan for new delivery platform and/or device (if applicable).