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Increasing Viewing Frequency and Loyalty

CPB is seeking the services of an outside vendor to design and conduct qualitative research to inform efforts to build loyalty and increase viewing among a core public television (sometimes also referred to as "PTV") audience segment known as the "Enthusiastic & Open" and to facilitate a comprehensive system-wide consultation to inform the development of the project design, communicate findings, and build consensus with respect to the practical application of the research findings among a diverse group of public television stakeholders. Throughout the research and consultative process, the vendor will also be responsible for effectively communicating the outcome of the process to a broader representation of public television professionals.

The goal of this consultation is to help inform the design and implementation of the qualitative research and to effectively communicate research findings to help insure a high degree of PTV system-wide application of the research findings.