CPB is requesting proposals from qualified individuals and companies to lead a system-wide consultation of not more than nine months which will result in a strategic and tactical framework to increase audiences for public radio.
Specifically, CPB seeks to contract with a qualified and experienced Program Manager to be responsible for convening and meeting with public radio system leaders. It will be the Program Manager's responsibility to ensure that these meetings and consultations define key questions and issues, assess current national and local services, and identify opportunities and resources needed for creating and distributing services for diverse and emerging audiences. Upon the conclusion of the project the Program Manager be able to explain and detail:
- the public radio system's consensus for listening targets;
- the strategies and best practices to grow the audience for national and local public radio services;
- the public radio system's consensus for audience goals and targets for national, local, broadcast and non-broadcast services;
- and propose areas in need for further work or support.