CPB is seeking the services of an outside vendor to design, implement and analyze a quantitative research study of adults 18+ who watch television in primetime. The goal of the survey is to build on the knowledge created from the 2004 and 2006 AAU Studies and to determine what, if anything, has changed relative to the general adult television viewing audience with respect to their awareness of public television, their attitudes toward public television, and their usage of public television, all within the context of all television viewing sources.
New applications are no longer being accepted. Check this page for updates about this initiative.
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- Request for Proposals 76 KB