CPB seeks to increase public service to Latinos in the Los Angeles market by supporting development and piloting of a new public radio program service targeted to reach a defined segment of the Latino population. Based on previously conducted research, CPB has identified Latino audiences that could be further served with public radio programming. This Request for Proposals seeks a producer or producers who will develop and pilot a format targeting the Latino audience segment that offers the greatest opportunity to increase service to this underserved audience. The new format must have a viable distribution plan that will allow it to reach a significant number of listeners through radio broadcasts. This project will be the first phase of establishing the new service and should be conducted over a 12-18 month time period.