Scan of Current Digital New Media Activities Within Public Broadcasting

CPB seeks an objective scan of public broadcasting's existing activities in terms of digital new media content and use of related technologies, in order to help determine how and to what extent the public broadcasting organizations are using new media tools to provide services to the general public and to teachers and students in formal education.

The principal purpose of this scanning is to build a fact-base for CPB to use in developing strategy for CPB policy, grant-making or other initiatives to encourage innovation and growth in new digital media activities of public media. All of the information gathered in this scan will be made available to other public broadcasting organizations, as well.

Ideally, this scan of current activity should offer a framework for a periodic fact-based review (available to and usable by many different parties within public media), with continuing periodic data updates focusing on topics that may grow in number or shift in emphasis over time, but should be structured to permit construction of time-series data. Request for Proposal respondents should discuss in their proposals how such continuing work might be structured, including what sort of resources would have to be devoted to keeping this fact-base current over a longer term.

About CPB

CPB promotes the growth and development of public media in communities throughout America.

Programs & Projects

CPB awards grants to stations and independent producers to create programs and services.