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Request for Proposals

CPB is undertaking a series of projects on new media issues, including seeking expert assistance in conducting a scan and analysis of best practices in digital new media and its use in the field of journalism, both within and outside U.S. public broadcasting, domestically and internationally, which would collect information on activities and analyze those with the most impact, greatest cost-effectiveness, ease of implementation, scalability, etc.

Our objective for this "best practices" project is to identify activities and practices in non-traditional digital media, proven elsewhere, that can be used to:

• deepen our relationships with audiences and users of our other services
• reach new audiences and user groups
• increase revenues, and
• increase the quality and range of content and services brought to end-users via public media.

CPB is interested in learning what works, what doesn't, and what lessons can be learned from broadcasters and others working in digital new media journalism. "Others" can include academia, overseas broadcasters, online-only media organizations, for-profit businesses both in media and other sectors, governments, and not-for-profit organizations. "Works" and "doesn't work" can include success or failure in reaching users, financial sustainability, or social impact.