• About Public Media
• How CPB Funding Works
• Programs & Projects
• Open Grants & RFPs
• About CPB | Contact CPB

Request for Quotes

This Request for Quotes is for a person or firm with experience translating research results into easy-to-understand text for popular audiences to draft up to eight (8) media pieces that CPB can repurpose for various media outlets, stakeholders, and audiences, and write, create, design, and produce a final research report summarizing the activities and findings of the Ready To Learn Initiative.

CPB currently has two Ready to Learn awards (2005-2010) from the U.S. Department of Education; one for programming and one for outreach. The Programming grant springboards off the recommendations of the National Reading Panel (2000) and requires CPB, and its partner, PBS, and subcontractors to develop television shows, online content, content for a variety of digital media and platforms, school materials, and professional development opportunities for early childhood providers grounded in scientifically based reading research to improve reading achievement of low-income children ages 2 to 8. The use of scientifically based research to improve digital media's educational content and delivery as well as to assess the efficacy of Ready to Learn products on young children's early literacy skills is a requirement of the agreement and represents a major departure from previous rounds of Ready to Learn funding.

The Outreach grant focuses on community engagement activities in 20 target public broadcasting markets. The grant is innovative in its use of social marketing research to understand and change the literacy-related attitudes, beliefs, and behaviors of children, parents, and caregivers.

The Ready to Learn grants are entering their fifth and final year. The draft media pieces will focus on the numerous successes that CPB's current Ready to Learn grants have had in improving the literacy skills of low-income children. The final research report will look back over the five years of the grants and place those successes in the larger context of the RTL initiative and tell a compelling story about the initiative, its properties and assets, and their ability to boost the literacy skills of low-income children.