Public media stations are facing unprecedented challenges to their support base in local and regional communities. In many areas across the country, critical funding for public media from state and municipal sources is being severely reduced or eliminated altogether. For many stations, it has become a top priority to ensure that regional community leaders understand the vital role public media plays in keeping their communities informed, educated and healthy. CPB has created the My Source Impact Communication Grants program to leverage public television and radio stations capacity to communicate their impact on a local, regional, and statewide level to key decision makers, community leader and stakeholders.