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Request for Proposals

CPB seeks to assist public broadcasting stations in increasing their use of social media as part of a public service and communications strategy that reflects and adapts to the local audience. The core focus of the project is on the use of social media to drive journalism and education, as well as promote civil dialogue and community engagement around locally-produced content. These uses contribute to an increase in the perceived value and utility of the content to fulfill the core mission of public broadcasting and secondarily for marketing and promotions.

Over the past several months CPB has heard from numerous stations about their interest in opportunities to improve skills, access best practices and materially increase their use of social media within their content creation and distribution activities. In response to these requests, CPB is seeking to engage a Consultant for a period of approximately 6 months to assist CPB with the shaping of a social media initiative by providing the following services:

• Investigate the current state of social media usage within public broadcasting stations;
• Propose approaches to improving social media usage and practices within public broadcasting;
• Assist CPB in designing specific investment strategies;
• Lead detailed conversations with the public broadcasting stations and national entities (i.e. PBS, NPR) and encourage their participation in the proposed research, as well as providing feedback on intervention and investment strategies.

The Consultant will serve as manager of the Project and act as liaison between the CPB staff, participating public media stations, other public media entities.