Request for Agency Proposal
The Corporation for Public Broadcasting is undertaking this search process to engage a public relations agency partner to support the Dropout Awareness and Youth Engagement Initiative (Dropout Initiative) being planned for 2011 and following years.
The high school dropout rate is one of the biggest crises facing the United States today. According to a national Diplomas Count 2010 report in Education Week, three out of every 10 students in America's public schools fail to finish high school -- an average of more than 7,200 students drop out each day and about 1.3 million students drop out every year. Most non-graduates are members of historically disadvantaged minority groups. CPB's Dropout Awareness and Youth Engagement Initiative will make a multi-million dollar investment that leverages the assets of local and national public media to help address this issue.
Our agency partner will assist in planning and execution of the Dropout Initiative in a number of ways. The program is in a fluid final planning stage right now, so the scope may change somewhat as decisions are made.