Los Angeles Latino Public Radio Planning Project
Part of the mission of Public Broadcasting is to provide programming to underserved audiences. The Corporation for Public Broadcasting (CPB) is exploring new avenues to reach Latino radio listeners. In particular, CPB seeks to engage the services of a firm that can assist with planning work to increase listening to public service programming among Latinos in the Los Angeles metropolitan area. CPB envisions an engagement that will include several meetings and culminate in a written plan.