Los Angeles Latino Public Radio Planning Project
Frequently Asked Questions
Q: Is this RFP open to all applicants?
A: Yes. This RFP is open to all qualified applicants. The proposals will be reviewed based on the criteria set forth in the RFP.
Q: What dollar amount is being considered for this planning project?
A: CPB is prepared to make the investment required to develop the plan put forth in the RFP. While the budget is not unlimited, CPB will consider any proposal that we believe will respond best to the RFP. Cost will be a consideration in the evaluation process.
Q: What kinds of research should be included in this planning project?
A: This RFP is for the design of a planning project, not for the implementation of planning project itself. Proposals submitted in response to this RFP will likely include several research components for the planning process, which is the next step after the plan is designed.
Q: Given the short turn-around on this RFP, how should the proposal indicate the names of firms that may participate in the planning project?
A: If the firms are not specifically named, the proposal should include criteria for the selection of partner firms; and/or the descriptions of the firms you believe are appropriate to participate in the project.
Q: What is expected with respect to "development of a board of directors" and "identification of major stakeholders?"
A: This project is a major undertaking, which will require local governance and control. CPB cannot accomplish this project without partners in the community. Part of the planning process must include development and identification of institutions and individuals who will become leaders in the project.
Q: What are some of the "known constraints and anticipated issues" referred to in item 2 under Expectation for the Project?
A: One of the known constraints is financial sustainability. An anticipated issue is whether to program in Spanish or English.
Q: We see the need to review existing media research of Hispanic audiences and depending on what we find out, probably to contract for original research as well. Has CPB identified any research firms that you believe are especially strong in this area?
A: CPB will work with the vendor for this project to assist with identifying appropriate firms for additional research.
Q: Does the written report need to address in specific terms how a future Latino-oriented public radio service might be marketed to the target audience(s)?
A: Marketing the service to the target audience is a critical element in the plan.
Q: Is it appropriate for this "planning project" to include any or all of the following elements: evaluating the relative appeal of music and information programming among the target audience(s), identifying specific programming with appeal to Latino audience(s), exploring existing public radio stations' interest in programming for Latinos, contemplating the purchase of a station, or reaching a Local Marketing Agreement to operate a station expressly for Latino-oriented public radio?
A: Yes. All of these activities are appropriate in include in the design of the plan.