CPB Radio seeks proposals from major market stations for bold programming, development, distribution and other activities. Awards will be based on potential service improvement and ability to achieve other priorities such as increased service to underserved audiences.
Project Objectives
The Radio Major Market Service Extension Project will seek to improve the capacity of select large market stations to spark a significant increase in total use of public radio, measured both locally and nationally. Projects may include:
- differentiating services in multiple station markets
- helping stations develop second or third broadcast services using multicasting capacity
- capital campaigns or major capital improvements such as production facilities resulting in significantly improved programming capacity
- creating unique content for local and national audiences
- developing and implementing distinctive activities designed to increase their value to their communities
- breaking new ground in station development activities designed to enhance the relationship with station supporters
- experimenting with cutting-edge methods of distributing public radio content in the new media environment