Research and Analysis to Guide the Development of a New Science Series for Primetime Public Television
PBS has funded four pilot science programs with the intention of selecting one for full series production. This Request for Proposals seeks a comprehensive qualitative and quantitative research process to be used to enlighten and improve the further development of a new Science Series for primetime public television.
The research will be designed and implemented in consultation with a group including CPB, PBS and the producers of the four PBS Pilot Programs and should result in specific actionable insights. The actionable insights referred to are a set of applicable producing principles which are defined as a consistent pattern of viewer attitudes, feelings and behaviors meaningful enough to serve as a reliable guide for producing, scheduling and promoting a new Science Series for public television.