Description

Winner of more than 40 Emmy Awards, ITVS is public media’s leading incubator and presenter of documentary film. We partner with filmmakers who bring untold stories to public media to make a difference in the world. For over 25 years, we’ve been committed to diversity on both sides of the camera, helping filmmakers tell and share vital stories that are reflective of our society.

Summary:

The person in this role works within the Audience Development department, reports to the Senior Manager, Content Marketing, and works in collaboration with a creative team of producers, designers, and marketing experts to develop strategies and tactics for engaging new Independent Lens audiences that stream the PBS documentary series on YouTube. Responsibilities include: Managing the delivery of the Independent Lens portfolio distributed on YouTube in partnership with PBS and public media stations; managing the operations and maintaining quality control of ITVS and Independent Lens YouTube channels; launching promotional, branded and original content on the ITVS and Independent Lens YouTube channels; and guiding brand cohesiveness as a key member of the Content Marketing team. 

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Brand Management

• Partner with the Content Marketing team to develop audience and distribution plans both on YouTube and across social channels to increase viewing and subscriber numbers.
• Maintain publishing schedules in partnership with internal content stakeholders, including Independent Lens production, distribution, creative services, and content marketing teams, and external partners like PBS.
• Enforce branding guidelines on ITVS-owned YouTube channels.
• Develop goals and derive insights from YouTube analytics, monitoring sentiment and comments on videos, creating reports as assigned. 
• Drive YouTube Search Engine Optimization strategy, tags, and metadata, analyze audience and industry trends, and identify topics for video creation, such as optimization of titles, descriptions, and keywords for search and discoverability.

Channel Management

• In partnership with PBS, manage the distribution of 15 to 20 long-form Independent Lens programs and 5 to 15 short-form programs annually on the PBS YouTube channel. 
• Manage daily Independent Lens and ITVS YouTube channel operations, including reviewing and responding to comments, identifying cross-promotional opportunities, creating playlists, maintaining a content calendar, and retiring content with expired rights.  
• Identify and execute publishing excerpts from Independent Lens and ITVS content on YouTube. 
• Ensure all content uploads are on schedule and meet technical specifications, including but not limited to content titles, thumbnails, chaptering, and metadata.

Community Management

• Serve as lead community manager, working with content producers to respond to audience questions, comments, and conversations on two-way platforms.
• Support Content Marketing unit with social media preparation, community management, blog article creation, and newsletter campaigns as needed.
• Collaborate with internal and external creators and agencies to ideate and manage Independent Lens-branded content.
• Collaborate closely with the Marketing and Publicity team to ensure content deployed across Independent Lens digital platforms aligns with strategy to achieve targeted outcomes.
• Write effective metadata and copy for content distributed on YouTube channels.

General Duties

• Fosters and cultivates a culture of care and a high commitment to quality informed by ITVS values.
• Contributes to culture by proactively participating in organization programs and staff events.
• Seeks and integrates constructive feedback to drive continuous improvement.
• Works collaboratively with peers and staff; builds relationships through effective and compassionate communication.
• Other duties may be assigned as needed.

Competencies

1. A commitment to ITVS’ mission and an ability to apply sensitivity to a variety of social, economic, and cultural perspectives. 
2. Cares about principles associated with diversity and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society.
3. Outstanding communicator with exceptional written, verbal, interpersonal, and presentation skills
4. Strong analytical capabilities, sound judgment, practical, creative and solution-oriented problem-solving skills, including negotiation and conflict resolution skills.
5. Able to give valuable, definitive feedback on ideation and framing.
6. Outstanding interpersonal skills and “can do” attitude; able to work effectively and collaboratively cross-functionally.
7. Proactive, self-motivated, and self-directed with demonstrated ability to take initiative, prioritize tasks, and think strategically.
8. Ability to stay focused, highly organized, strong attention to detail, and produce reliable results.
9. Adaptable and able to work in a fast-paced and constantly changing media environment and anticipate future needs. 
10. Innovative thinker willing to tackle matters outside of expertise and employ strategic thinking that manifests into actionable plans and outputs.
11. Outstanding creative thinker and idea generator. 
12. Passion for creating extraordinary video content aligned with brand, audience, and business strategies.
13. Ability to work independently and manage multiple projects simultaneously
14. Enjoys working as a team member as well as independently.
15. Willing to support leadership’s decision and direction in a positive, professional and cooperative manner. Good sense of humor is helpful too

Requirements

• Required: Two (2) years experience in a YouTube-oriented media production environment.
• Required: Experience in video workflows and project management systems.
• Required: A pulse on the Digital Channel landscape and experience creating YouTube-destined content 
• Preferred: Proficient working in Adobe Premiere, After Effects, Photoshop
• Preferred: Experience working within Google Suite, Asana, digital asset management software, and familiarity with camera and lighting equipment
• Preferred: Experience working for a marketing, production, or editorial company.   

Compensation

ITVS is a financial steward of public funds and committed to pay transparency, as well as providing equitable and competitive compensation for staff. For this role the pay range is $74,168.87 - $82,894.62 and all incumbent new hires base pay will begin at $74,168.87. This is an exempt position that pays an annual salary and includes a robust benefits package. Advancement in the pay range is dependent on advancement in the role.

Hybrid Work

Creativity, collaboration and building community are essential to ITVS’ long-term health and sustainability. Our goal is to provide a flexible hybrid model of in-person and remote work that supports individual productivity, teamwork, and an organizational culture fueled in part by being present with one another. To achieve this goal in-office attendance, of at least eight (8) days a month, is a requirement of working at ITVS. 

Cover Letters

It's important for you to know we love cover letters, they help us understand why you are interested in working at ITVS and they show us how you express yourself in writing. We will prioritize applicants who provide a cover letter.

ITVS aspires to make the online job application process accessible to any and all users.

If you have a disability that impacts your ability to complete the application process, and would like to request assistance or accommodation, please contact us at jobs@ITVS.org

We are an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any bias including race, color, age, sex, sexual orientation, religion, disability or national origin.

Lastly, pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.