CPB Jobline: Job Listing: New York Public Radio: Marketing Manager (12354)

New York Public Radio seeks an individual to work closely with the Director of Marketing to plan and execute innovative and opportunistic marketing programs that reinforce the WNYC/WQXR brands and programs, The Jerome L. Greene Performance Space and multi-platform offerings, as well as its relevance to an audience that reflects New York City in all its diversity.

• Develop and execute multi-layered marketing plans that reach targeted audiences for New York Public Radio content, as well as trade audiences
• Manage marketing campaigns and projects within budget
• Successfully manage resources and deliverables to achieve desired outcomes
• Provide leadership, clear communication and direction to station and third-party resources to deliver successful campaigns and promotions
• Write copy for items such as marketing materials, company-wide communications, newsletters, promotions and events
• Produce marketing materials, signage and digital collateral to support NYPR events
• Conduct multi-platform marketing campaigns for events in The Greene Space that sell through tickets and reach a wide range of target audiences
• Stay abreast of best practices and actively deploy targeted social media campaigns and tactics
• Track success of multi-platform marketing campaigns and provide metrics and campaign recap reports
• Oversee design and production of marketing materials for Membership, Development and Sales
• Plan and buy media, including print, online, outdoor, transit, television, podcast and radio
• Initiate media barter opportunities, negotiate agreements and manage barter relationships
• Create and maintain a system of shared drives with marketing materials
• Deploy Google ad words and other search engine marketing plans to drive traffic to WNYC.org and WQXR.org content and programming
• Produce presentations, including Powerpoint, audio and video
• Work with various shows on trade marketing and event marketing
• Participate in execution of research projects and focus groups
• Provide support for local market promotions
• Maintain and protect the confidentiality of information, business and marketing plans

•  Bachelors Degree or equivalent experience required; degree in communications or marketing preferred
• Strongly prefer a minimum of five years experience in marketing, advertising and/or production in a multi-media environment
• Experience in producing marketing, advertising or promotional materials required
• Demonstrated knowledge and experience in social media marketing campaigns and practices required
• Experience in marketing ticketed events, theater or performing arts events strongly preferred
• Experience with developing marketing partnerships preferred
• Design background and/or experience working closely with designers required
• Demonstrated knowledge of print/video/audio production
• Must have prior production experience
• Demonstrated ability to navigate the web environment self-sufficiently; ability to support online projects required
• Basic competency in Illustrator, Photoshop, Adobe In-Design preferred
• Familiarity with production for print, marketing collateral, video/audio and online required
• Proven budget management skills preferred
• Familiarity with classical music desirable

All positions at NYPR require:

• The intellectual and emotional depth, maturity, self-confidence and interpersonal skills to work effectively with the senior leadership team, colleagues, staff and external partners and provide motivation at all levels of an organization
• Excellent communication skills—both oral and written—with an impressive reputation for building and maintaining relationships with people at all levels of an organization, across a diverse range of cultural, generational, ethnic, racial, educational and social backgrounds
• Use of a computer, telephone and other office and/or broadcast equipment.
• Ability to communicate effectively through a variety of methods  including but not limited to; email, internet based applications for internal and external communications
• Affinity for New York Public Radio content and mission a plus

Note:    The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.  Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

New York Public Radio is an Equal Opportunity Employer and invites and encourages qualified applicants from all walks of life.

Click on the link to see a more detailed position specification and to Apply: https://jobs-wnyc.icims.com/jobs/1255/job

Please submit cover letter with salary requirements and resume.  New York Public Radio must receive all information requested in order to consider your candidacy.

COMPANY PROFILE – ABOUT NEW YORK PUBLIC RADIO

"To make the mind more curious, the heart more open and the spirit more joyful."  - New York Public Radio Mission Statement

New York Public Radio is home to three of the country’s leading public radio stations—WNYC 93.9 FM, WNYC AM 820, and WQXR 105.9 FM—as well as the Jerome L. Greene Performance Space. As America’s most listened-to public radio stations* and New York's premier multi-platform public radio franchise, it collectively reaches a monthly audience of more than11.5 million.

WNYC and wnyc.org: WNYC is a major producer of original, award-winning local and national content. It originates for public radio nationwide programs and podcasts like Radiolab, The Takeaway, Freakonomics, On The Media and Studio 360. WNYC maintains a centralized newsroom and its award-winning reporters contribute regularly to online and local news broadcasts and to the nationally-distributed news programs Morning Edition, All Things Considered, Marketplace and The Takeaway. Also, WNYC produces the signature daily programs The Brian Lehrer Show, The Leonard Lopate Show, Soundcheck and New Sounds. Five WNYC programs — Radiolab, On the Media, Studio 360, The Brian Lehrer Show, and Radio Rookies, its youth journalism program serving teens in all five boroughs, have been recognized with George Foster Peabody Awards, the highest honor in broadcasting journalism. WNYC’s original content is available to people wherever they are via mobile platforms, online audio streams, podcasts and social media.  In addition, WNYC presents the best national offerings from networks National Public Radio, Public Radio International, American Public Media, and the British Broadcasting Company, broadcasting a wide range of daily news, talk, cultural and music programming.

WQXR and wqxr.org: Classical 105.9 WQXR is New York City’s sole classical music station, presenting new and landmark classical recordings as well as live concerts from the Carnegie Hall, Metropolitan Opera and the New York Philharmonic, among other New York City venues, immersing listeners in the city’s rich musical life.  WQXR.org  also hosts Q2, an HD broadcast and web stream dedicated to discovery, giving listeners an opportunity to experience exceptional music, classic and contemporary, that they likely have not heard before.  WQXR’s smart, engaging hosts provide distinctive context for the music they love to play. And wqxr.org serves the global classical music community through online listening, playlists, host blogs and New York City cultural news. WQXR also offers Metropolitan Opera Radio Saturday Matinee Broadcasts, The Philharmonic This Week, McGraw Hill Young Artists Showcase evenings, and Symphony Hall.

The Jerome L. Greene Performance Space and thegreenespace.org:  Our street-front broadcast studio and performance venue produces a full season of original programming – as well as WNYC and WQXR shows, concerts and events – for live, radio and online audiences. It is becoming an anchor in our growing, exciting Hudson Square neighborhood in lower Manhattan.

(*Source:  Arbitron)