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Digital Media Specialist

Public Broadcasting Atlanta

Public Broadcasting Atlanta (PBA) is a non-profit organization known as Atlanta Educational Telecommunications Collaborative, Inc. (AETC).  As a broadcast service PBA is comprised of WABE90.1FM, WPBA-TV30 and the digital services Atlanta PlanIt and Public Square Atlanta. For more information on the broadcast service, programming and opportunities to become a member, please visit www.wabe.org

Job Title:  Digital Media Specialist

Department: Digital Media

Under supervision of the Digital Media Strategist, PBA’s Digital Specialist develops and produces online content and is responsible for maintenance of WABE.org, PBA.org, social media sites, and associated digital channels.

Working closely with production staff in other departments, including television, radio, and education, the Digital Specialist is an ambassador for digital initiatives, a leader in cultural change and channel convergence. The Specialist executes online projects and initiatives, and provides creative guidance and instruction to staff on digital tools, trends, and best practices.

The Digital Specialist is an administrator of the station’s websites and works closely with arts and culture, education, fundraising, news, television, and underwriting staff on story selection, presentation, and placement. The specialist attends department meetings and works with producers to conceptualize and create digital-specific content to enhance stories and promote audience engagement.

The Digital Specialist is a front-end customer service representative of the station, receiving and responding to messages from our audience received via email or through other online channels.

The Specialist will also be called on to produce content and provide support for other digital projects as assigned.

Knowledge, Skills and Abilities:

• Bachelor’s degree in Journalism, Communications, or similar field from an accredited college or university, or equivalent experience.
• Experience in developing stories for digital distribution through the web, social media, mobile, and other digital channels.
• Experience in developing and producing digital content, including audio, video, and still photography.
• Strong content judgment, editorial, and writing skills.
• Demonstrated organizational and time management skills, as well as skills in news writing, editing, interviewing, production, communication and interpersonal skills.
•  Must be able to handle a variety of activities, work well under pressure and meet tight deadlines.
• Proficient Web skills, including: HTML, CSS, the ability to work within online content management systems, deep social media skills.
• Knowledge of AP Style.
• Excellent communication skills in English.
• Must possess a creative and entrepreneurial spirit, able to think “outside the box,” present ideas clearly and completely, and able to work within an established organizational framework.
   

Key Behavioral Competencies:

• Decision-Making: Identifies problems, gathers information, and applies knowledge and understanding of the business to address those problems; demonstrates decisiveness by taking smart risks.
• Discernment/Judgment: Displays high awareness of the potential and actual impact of his/her behavior and actions, and considers all aspects of a situation before taking action.
• Actions are aligned with AETC mission, vision and values, and demonstrate respect, appreciation and consideration for all individuals and groups, both within AETC and across the communities it serves.
• Results Orientation: Demonstrates the drive to achieve set goals and objectives. Acts in a timely and rational manner to achieve goals and objectives, using business knowledge, experience, and factual assessment of all the information in doing so.
• Builds Partnerships: Leverages collaboration and communication as a foundation for building and maintaining productive working relationships; partners with others across functional lines to make decisions in AETC’s best interest.
• Communication and Influences: Effectively transfers through and expresses ideas using speech, listening skills and writing skills. Establishes credibility and garners respect at all levels within and across the organization.

LANGUAGE SKILLS

Ability to speak and communicate well with internal staff, vendors and make presentations.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or Lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 15 pounds for files, office supplies, computer printouts on occasion.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.

 

Send application materials to:

Email
hr@pba.org

Fax
678-553-3026