CPB Jobline: Job Listing: New York Public Radio: Director of Content Operations & Audience Development (13336)

The Director of Content Operations & Audience Development works across the properties of New York Public Radio to define and enforce standards and practices for the publishing, promotion and distribution of digital content and the use of social media; serves as business owner of key content and product partnerships; manages editorial partnerships; and oversees the programming of the homepage of WNYC.org and the other major gateways to our digital content.

The Director works in close collaboration with the WNYC Newsroom and each of the individual properties within the WNYC portfolio (from major national brands like Radiolab and The Takeaway to more specialized franchises), but above all he or she serves as the organization’s lead digital host and curator -- monitoring, selecting and packaging content in the ways that best meet our goals of telling compelling stories around the daily topics of interest to New Yorkers; articulating a clear and differentiated editorial voice, diversifying our mix of editorial sources to include the full range of our own content along with aggregated and community-driven content, and driving audience engagement across our sites, apps and social media.

The position reports directly to WNYC’s Chief Content Officer and has dotted-line responsibility to the Chief Digital Officer. Other key partners include the WNYC News Director, the digital leaders of the WNYC franchises and the Director of Digital Operations. The Director also works closely with the digital leaders of WQXR and The Greene Space, particularly in implementing standards for the use of social media and video and content distribution.

The Director will manage a team that will include NYPR’s Manager of Research & Analytics and Social Media Producer, as well as the Editor of WNYC.org.

• Manages all programming of the site homepage, the key index pages on WNYC.org, WNYC’s mobile properties, Facebook pages and Twitter feeds and other entry points - based on regular, ongoing analysis of audience behaviors across WNYC.org as well as the editorial calendars across the WNYC brands;
• Works with Senior Management and all of WNYC’s branded properties to define metrics for digital performance among multiple indicators, and works, to monitor progress against those goals, and to enforce standards that will help meet them.
• Partners with key content stakeholders to define the overarching editorial “voice” for the WNYC digital experience, and implements that voice through story selection, headline-writing and promotional copy, use of graphics, and social media dispatches.
• Monitors and sets standards for effective social-media practices across all WNYC properties;
• Directs across properties to organize the production and promotion of podcasts, videos, email newsletters and other distributed media;
• Serves as day-to-day operational contact between NYPR and third-party content distribution and optimization partners, including iTunes, YouTube, TuneIn, iHeartRadio, NPR, Social Flow and NewsBeat;
• Monitors and sets standards for SEO best practices across all properties.

• 5-8 years experience in creating and managing digital content to the highest standards.
• Demonstrated track record of growing audience, traffic and community on digital platforms.
• Referencable success leading projects from concept through execution.
• Must be a self-starter, highly organized, and able to work with enthusiasm and effectiveness at all levels of the organization.
• Experienced manager of financial, operational and creative elements of projects required.
• Hands on technical expertise required.
• Superior writing and editing skills.
• Impeccable journalistic integrity and editorial judgment required.
• Familiarity with tools for measuring digital metrics, required.
• Strong web production skills with digital content management systems, required.
• Proven ability to build a cohesive, high-performing staff and work teams and to develop the skills and nurture growth of staff members.
• Bachelor’s degree required.

All positions at NYPR require:

• The intellectual and emotional depth, maturity, self-confidence and interpersonal skills to work effectively with the senior leadership team, colleagues, staff and external partners and provide motivation at all levels of an organization
• Excellent communication skills—both oral and written—with an impressive reputation for building and maintaining relationships with people at all levels of an organization, across a diverse range of cultural, generational, ethnic, racial, educational and social backgrounds
• Use of a computer, telephone and other office and/or broadcast equipment.
• Ability to communicate effectively through a variety of methods  including but not limited to; email, internet based applications for internal and external communications
• Affinity for New York Public Radio; WNYC and/or WQXR content and mission a plus

Note:    The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.  Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

New York Public Radio is an Equal Opportunity Employer and invites and encourages qualified applicants from all walks of life.

Click on the link to see a more detailed position specification and to Apply:  https://hire.jobvite.com/j?aj=ofsCXfw0&s=CPB

Please submit cover letter with salary requirements and resume.  New York Public Radio must receive all information requested in order to consider your candidacy.

COMPANY PROFILE – ABOUT NEW YORK PUBLIC RADIO

"To make the mind more curious, the heart more open and the spirit more joyful."  - New York Public Radio Mission Statement

New York Public Radio is home to three of the country’s leading public radio stations—WNYC 93.9 FM, WNYC AM 820, and WQXR 105.9 FM—as well as the Jerome L. Greene Performance Space. As America’s most listened-to public radio stations* and New York's premier multi-platform public radio franchise, it collectively reaches a monthly audience of more than11.5 million.

WNYC and wnyc.org: WNYC is a major producer of original, award-winning local and national content. It originates for public radio nationwide programs and podcasts like Radiolab, The Takeaway, Freakonomics, On The Media and Studio 360. WNYC maintains a centralized newsroom and its award-winning reporters contribute regularly to online and local news broadcasts and to the nationally-distributed news programs Morning Edition, All Things Considered, Marketplace and The Takeaway. Also, WNYC produces the signature daily programs The Brian Lehrer Show, The Leonard Lopate Show, Soundcheck and New Sounds. Five WNYC programs — Radiolab, On the Media, Studio 360, The Brian Lehrer Show, and Radio Rookies, its youth journalism program serving teens in all five boroughs, have been recognized with George Foster Peabody Awards, the highest honor in broadcasting journalism. WNYC’s original content is available to people wherever they are via mobile platforms, online audio streams, podcasts and social media.  In addition, WNYC presents the best national offerings from networks National Public Radio, Public Radio International, American Public Media, and the British Broadcasting Company, broadcasting a wide range of daily news, talk, cultural and music programming.

WQXR and wqxr.org: Classical 105.9 WQXR is New York City’s sole classical music station, presenting new and landmark classical recordings as well as live concerts from the Carnegie Hall, Metropolitan Opera and the New York Philharmonic, among other New York City venues, immersing listeners in the city’s rich musical life.  WQXR.org  also hosts Q2, an HD broadcast and web stream dedicated to discovery, giving listeners an opportunity to experience exceptional music, classic and contemporary, that they likely have not heard before.  WQXR’s smart, engaging hosts provide distinctive context for the music they love to play. And wqxr.org serves the global classical music community through online listening, playlists, host blogs and New York City cultural news. WQXR also offers Metropolitan Opera Radio Saturday Matinee Broadcasts, The Philharmonic This Week, McGraw Hill Young Artists Showcase evenings, and Symphony Hall.

The Jerome L. Greene Performance Space and thegreenespace.org:  Our street-front broadcast studio and performance venue produces a full season of original programming – as well as WNYC and WQXR shows, concerts and events – for live, radio and online audiences. It is becoming an anchor in our growing, exciting Hudson Square neighborhood in lower Manhattan.

(*Source:  Arbitron)