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Director of Marketing and Branding

Connecticut Public Broadcasting, Inc.

JOB SUMMARY: Create and implement strategies to effectively promote CPBN’s multiplatform initiatives including radio, television, print and online (interactive). Target audiences include consumers, local and national media, government and special interest groups. The Director of Marketing and Branding is both a strategic thinker and hands-on leader responsible for managing a staff of four team members in the areas of communications, public relations, external affairs, design services and publications. The role is responsible for budgeting, forecasting and tracking an annual budget of approximately $1 million plus the negotiation and administration of trade and in-kind agreements of more than $5 million annually.

ACCOUNTABILITIES: Strategically develop and oversee communications, publicity, promotions, branding, advertising and the creative execution of ad campaigns to build and maintain awareness of CPBN’s activities and strengthen CPBN’s brand value

RESPONSIBILITIES:  

Communications

• Act as CPBN’s spokesperson while managing the organization’s messaging strategies including daily media relations, the fielding of press inquiries, preparing staff for interviews and developing targeted staff messaging points
• Foster positive relationships with media outlets and members of the press to enhance and further CPBN’s image and mission among a variety of constituencies; pitch local and national media to secure editorial coverage
• Identify potential crises, spearheading all messaging initiatives and coordinating organization-wide communications efforts
• Oversee the research, development and writing of press and promotional materials including press releases, web content, feature articles, pitch letters, reports and speeches; supervise photographic shoots and negotiates related contracts
• Attend public events and sit on steering committees on behalf of CPBN
• Determine CPBN advertising and promotional campaigns, working across departments to foster full use of CPBN assets

Marketing and Advertising

• Supervise the production of promotional materials and collateral used company-wide
• As brand manager, oversee brand development and use, training staff on proper usage and working with cross-company departments to develop branding protocols
• Supervise design department staff and serve as creative consultant
• Manage publications staff including setting editorial direction and editing each month’s publication
• Oversee Annual Report and write president and board chair’s letters
• Oversee publication of CPB Local Content Report
• Oversee CPBN media sponsorships and ensure that CPBN’s brand is used effectively to meet strategic goals
• Develop statements and policies used by staff members who speak with the public 

Budgeting and Forecasting

• Oversee a staff of four team members and a combined budget of approximately $1 million and negotiate and administer trades worth more than $5 million

Other

• Perform other essential duties as assigned

SKILLS AND QUALIFICATIONS:

• Bachelor’s degree in communications, marketing, media studies, public relations or related field preferred and /or comparable experience
• Strong writing, media relations and attention-to-detail required
• Seven to ten years of public relations experience preferably in the media or broadcast industry
• Ability to receive and exchange programming information with staff and media, as well as to handle confidential information
• Strong project management skills required
• Ability to work well under pressure and to meet deadlines is a must
• Experience with Microsoft Office suite of business solutions, databases and the Internet required
• Graphic design experience a big plus
• Experience within pubic media system desired with an appreciation for public media’s mission required

Send application materials to:

Email
humanresources@cpbn.org