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Thursday, March 13: 2:15-3:30 PM

Ambassadors to the Community: Effective Engagement with Members of the Board

Kay Sprinkel Grace

President, Transforming Philanthropy

Kay Sprinkel Grace, who led the successful major giving initiative, takes engagement to the next level, utilizing board members and community leaders as My Source Ambassadors on behalf of public media.

Building the New Public Media Organization

Tim Olson

Executive Director, Interactive, KQED, San Francisco

Robert Sachs

WGBH Board Member

Tom Thomas

Co-CEO, Station Resource Group

Tim Olson, Robert Sachs and Tom Thomas discuss strategic imperatives, resource allocation and the organizational structure necessary for developing new platforms and services in the digital age.

Is Your Board Ready for the (Very Immediate) Future?

Susan Meier

VP Consulting and Training, BoardSource

Michael Daigneault

Senior Governance Consultant, BoardSource

This interactive workshop for both board members and GMs will focus on how to structure and recruit a board that can meet the present and future challenges of the multiplatform, multigenerational, multicultural environment.

Maximizing the My Source Creative Platform in Your Community

DeLinda Mrowka

Executive Director, Public Awareness Initiative, CPB

Stephanie Bluma

SVP, Powell Tate

Jose Fajardo

General Manager, WMFE

Caryn Mathes

General Manager, WAMU

Dennis Palmieri

Director of Communications, ITVS

The My Source platform offers stations a new tool for engaging members, listeners, viewers, underwriters, community leaders and elected officials as advocates for the relevance and value of public media. Learn practical how-to techniques for making My Source an integral part of your station's outreach and extending it widely to your community.

Putting Education to Work

Peggy O'Brien

SVP, Educational Programming and Services, CPB

Patrick Butler

Chairman, Maryland Public Television Foundation

Sherwin Davidson

Chair, Oregon Public Broadcasting Board of Directors

Public broadcasting's education mission distinguishes our industry from all other media. Board members discuss how the education mission can be used to strengthen a station's community presence on the ground and through digital media.

Thursday, March 13: 3:45-5:00 PM

Building the New Public Media Organization

Tim Olson

Executive Director, Interactive, KQED, San Francisco

Tony Weisman

Chairman, Chicago Public Radio Board of Directors

Tom Thomas

Co-CEO, Station Resource Group

Tim Olson, Tom Thomas and Tony Weisman discuss strategic imperatives, resource allocation and the organizational structure necessary for developing new platforms and services in the digital age.

Is Your Board Ready for the (Very Immediate) Future?

Susan Meier

VP Consulting and Training, BoardSource

Michael Daigneault

Senior Governance Consultant, BoardSource

This interactive workshop for both board members and GMs will focus on how to structure and recruit a board that can meet the present and future challenges of the multiplatform, multigenerational, multicultural environment.

Maximizing the My Source Creative Platform in Your Community

DeLinda Mrowka

Executive Director, Public Awareness Initiative, CPB

Stephanie Bluma

SVP, Powell Tate

Jennifer Lawson

General Manager, WHUT

Dennis Palmieri

Director of Communications, ITVS

Joan Siefert Rose

General Manager, WUNC

The My Source platform offers stations a new tool for engaging members, listeners, viewers, underwriters, community leaders and elected officials as advocates for the relevance and value of public media. Learn practical how-to techniques for making My Source an integral part of your station's outreach and extending it widely to your community.

Public Media Connecting to a Changing America

Milton Clipper

President and CEO, Public Broadcasting Atlanta

Elfi Martinez

Consultant, Teleos Leadership Institute

Felice Tilin

Managing Director and Senior Consultant, Teleos Leadership Institute

Teleos Leadership Institute will offer practical guidance on managing change as you build an organization that reflects the diversity of culture and values in your community. Milton Clipper of Public Broadcasting Atlanta, will describe how PBA envisioned diversity as a part of its success, and began an organizational transformation that led to significantly higher performance.

Putting Education to Work

Peggy O'Brien

SVP, Educational Programming and Services, CPB

Patrick Butler

Chairman, Maryland Public Television Foundation

Sherwin Davidson

Chair, Oregon Public Broadcasting Board of Directors

Public broadcasting's education mission distinguishes our industry from all other media. Board members discuss how the education mission can be used to strengthen a station's community presence on the ground and through digital media.

What is the ROI on Community Engagement?

Christopher T. Gates

Executive Director, Philanthropy for Active Civic Engagement

Flo Rogers

President and General Manager, Nevada Public Radio

Civic engagement expert Christopher Gates discusses how collaborative leadership can help a community face challenges and achieve collective goals. General Manager Flo Rogers describes how Nevada Public Radio's civic engagement efforts are paying off by positioning the station as a vital community asset.

Friday, March 14: 10:15-11:30 AM

The Role of Public Media in a Rapidly Changing Industry

Jeffrey I. Cole

Director, Center for the Digital Future, University of Southern California

Dr. Jeffrey Cole reveals up-to-date research on media usage. He will discuss the work of his center and the results of the Digital Future report which tracks the ways in which technology is changing the social, political and economic fabric of our lives.

What is the ROI on Community Engagement?

Christopher T. Gates

Executive Director, Philanthropy for Active Civic Engagement

Flo Rogers

President and General Manager, Nevada Public Radio

Civic engagement expert Christopher Gates discusses how collaborative leadership can help a community face challenges and achieve collective goals. General Manager Flo Rogers describes how Nevada Public Radio's civic engagement efforts are paying off by positioning the station as a vital community asset.