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The Corporation for Public Broadcasting Launches the PBCore 2.0 Development Project

• For Immediate Release on March 22, 2010

Washington, DC -- The Corporation for Public Broadcasting today announced the launch of the PBCore 2.0 Development Project.

The PBCore 2.0 Development Project will expand the existing PBCore metadata standard to increase the ability, on one hand, of content producers and distributors using digital media to classify and describe public media content (audio and video) and, on the other, of audiences to find public media content on a variety of digital media and mobile platforms.

The PBCore 2.0 Development Project will also work to enhance the PBCore standard to ensure that it will be able to satisfy the demands of multiplatform digital content as well as an evolving World Wide Web. Since PBCore’s development in 2005, it has become not only one of the most widely-used metadata standards in the world, but also the basis of other metadata standards. At the same time, in the last five years, the number of digital media applications that would benefit from PBCore has grown significantly. An updated PBCore will benefit not only public broadcasters, but all users of metadata standards based on PBCore.

PBCore 2.0 will be managed by WGBH, AudioVisual Preservation Solutions and Digital Dawn. For more information on the PBCore 2.0 Development Project, please go to www.pbcore.org.

About CPB

The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government's investment in public broadcasting. It helps support the operations of more than 1,300 locally-owned and -operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services.