Phase 3 Promotion of Tweens Web Sites
Part of the outreach/promotion efforts for the Web sites, a pullout advertisement in Time for Kids to reach target audiences. 2.2 million 4th to 6th grade students received 4-page color magazine inserts. Launched in 2001, the Where Fun and Learning Click! Initiative engages "tweens" (9- to 12-year-olds) in public broadcasting through Web content.