Crossroads: Publicity, Promotion and Web Development for the Crossroads Strand
WETA will oversee and coordinate the services of third-party vendors in connection with the publicity, promotion, and Web development for the America at a Crossroads strand of eight documentary programs that are due to air on PBS beginning in spring 2007. WETA will engage a host to introduce and conclude the strand programs and assist with promotional efforts for the strand. This project is in addition to WETA's services to package and present the Crossroads strand, and its per-program services on Crossroads nonstrand programs.