Classical Public Radio on the Internet
CPRN wants to keep classical music alive and vital by offering meaningful music experiences involving listening, learning, acquiring, and sharing, through an integrated mixture of broadcast and on-demand media. Individually, classical public radio stations and networks are establishing their brands online, but as a national system, classical public radio has no unified vision, base of expertise, or coordinating principles. This proposal seeks to begin building public radio's base of expertise by conducting three interrelated research studies in the areas of (1) the Internet classical music market, (2) public perceptions and preferences concerning the Internet, and (3) current and projected public radio involvement in interactive media.