• About Public Media
• How CPB Funding Works
• Programs & Projects
• Open Grants & RFPs
• About CPB | Contact CPB

"...effectively giving the viewer a place at the table whenever discussions about the future of the public television take place."

The Framework for a Public Television Primetime Strategy

Updated 1/21/09
In the Fall of 2003, CPB launched the most comprehensive audience research effort ever conducted on behalf of public television. This multi-phase research project was designed to inform the development of a primetime program strategy for public television. More...

Accessibility Best Practices Process

Updated 1/21/09
The Accessibility Best Practices (ABP) Process is an outgrowth of the CPB-funded 2007 Primetime Strategic Framework initiative. The Framework called for the removal of the barriers and obstacles that make it difficult for viewers to find programs on public television. More...

2006 Audience Awareness, Attitude and Usage/Segment Tracking Study

In January and February of 2006, a new Audience Awareness, Attitudes and Usage (AAU)/Segment Tracking Study was commissioned by CPB and conducted by Knowledge Networks/Statistical Research (KN/SRI). The goal of this study was to track what changes, if any, had occurred since the 2004 AAU Study. More...

2006 Research Reference Booklets

The three audience research reference booklets included in the CPB Audience Research Tool Kit are available online. More...

2005 Consumer Insight Research on Primetime Public Television

Two distinct but similar qualitative consumer insight studies were fielded during Spring 2005. They were commissioned in connection with the 2005 Framework for a Public Television Primetime Strategy, which made it a priority to fill important learning gaps pertaining to public television programs traditionally thought of as falling within the "performance" and "history" genres. More...

Additional Research Reference Materials from 2003 -- 2004 Research

Matrices and transcripts are available online. More...

Round Robin Follow-up

In October 2004, CPB invited General Managers to a series of Round Robin meetings to review and discuss research on primetime public television, local station service strategy and children's programming. More...