"...effectively giving the viewer a place at the table whenever discussions about the future of the public television take place."
In the Fall of 2003, CPB launched the most comprehensive audience research effort ever conducted on behalf of public television. This multi-phase research project was designed to inform the development of a primetime program strategy for public television. More...
The Accessibility Best Practices (ABP) Process is an outgrowth of the CPB-funded 2007 Primetime Strategic Framework initiative. The Framework called for the removal of the barriers and obstacles that make it difficult for viewers to find programs on public television. More...
In January and February of 2006, a new Audience Awareness, Attitudes and Usage (AAU)/Segment Tracking Study was commissioned by CPB and conducted by Knowledge Networks/Statistical Research (KN/SRI). The goal of this study was to track what changes, if any, had occurred since the 2004 AAU Study. More...
The three audience research reference booklets included in the CPB Audience Research Tool Kit are available online. More...
Two distinct but similar qualitative consumer insight studies were fielded during Spring 2005. They were commissioned in connection with the 2005 Framework for a Public Television Primetime Strategy, which made it a priority to fill important learning gaps pertaining to public television programs traditionally thought of as falling within the "performance" and "history" genres. More...
Matrices and transcripts are available online. More...
In October 2004, CPB invited General Managers to a series of Round Robin meetings to review and discuss research on primetime public television, local station service strategy and children's programming. More...
May 11 - 14, 2009
Marriott Baltimore Waterfront
Recent Audience Research Presentations
PBS Content Summit
January 11 - 13, 2009
Additional information about new technology ownership may be available. Please contact Terry Bryant at 202-879-9830 or email@example.com
NPS Strategic Primetime Programming Research
VP, Media Strategies