Two distinct but similar qualitative consumer insight studies were fielded during Spring 2005. They were commissioned in connection with the 2005 Framework for a Public Television Primetime Strategy, which made it a priority to fill important learning gaps pertaining to public television programs traditionally thought of as falling within the "performance" and "history" genres. Key findings from this research are below.
- Documentary and Performance Programming in the NPS 176KB PDF optimized for viewing
- Documentary and Performance Programming in the NPS 160KB PDF optimized for print
Audience Research Presentations
- Presentation 904KB
- How We Got to Where We Are Today 108KB
- Accessibility Best Practices 224KB
Contacts
NPS Strategic Primetime Programming Research
John Prizer
VP, Media Strategies
jprizer@cpb.org
(202) 879-9630