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• NPS Audience Research introduction

Now you can print additional copies of the three audience research reference booklets included in the CPB Audience Research Tool Kit:

Ten Viewer-Based Principles

• Cover 84KB
• Inside Pages 82KB

Narrative Descriptions of Audience Segments 2006

• Cover 75KB
• Inside Pages 297KB

Reference Tables for Audience Segments 2006

• Cover 182KB
• Inside Pages 49KB

Each booklet has two files -- a file for the cover and a file for the inside pages. We suggest that you print the covers on a heavier card stock. All files should be printed in color on both sides of the page. If you don't have access to a long-arm stapler, Kinkos can staple the booklets for you. If you have any questions, please contact John Prizer at 202-879-9630 or jprizer@cpb.org.