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• NPS Audience Research introduction

In January and February of 2006, a new Audience Awareness, Attitudes and Usage (AAU)/Segment Tracking Study was commissioned by CPB and conducted by Knowledge Networks/Statistical Research (KN/SRI). The goal of this study was to track what changes, if any, had occurred since the 2004 AAU Study. Increased penetration of technology in the home accounted for most of the changes noted in the 2006 study. The reference materials below graphically address those changes.

Additional Research Reference Materials from 2006 AAU Study

• 2004 - 2006 Matrix 153KB
• Technology Penetration Changes 2004 - 2006 163KB
• Technology, Navigation and Television Reception Folder 282KB