Goals and Objectives as adopted by the Board of Directors on February 1, 2011

As adopted by the Board of Directors on February 1, 2011.


GOAL: Promote an educated and informed civil society through high-quality content and services delivered across multiple platforms.

To achieve this Goal, CPB will pursue the following objectives:

A. Meet the educational, informational, and cultural needs of all of America by supporting the development and distribution of high-quality, noncommercial content and services, with particular attention to unserved, underserved, and diverse communities.

B. Support public media efforts to make available the information that citizens need in order to be active, participating members of our democratic society.

i. Help to inform citizens and foster civic engagement by supporting the creation and distribution of news and information content that promotes understanding of critical issues in a way that builds on public media’s role as a trusted provider of information and source for quality journalism.

ii. Support formal education and lifelong learning by investing in the development and delivery of educational content and services, with a particular emphasis on serving America’s children.

C. Support the editorial independence of stations and producers and support the production and delivery of content that is fair, accurate, balanced, objective and transparent.

D. Support stations in their role as essential local institutions. Ensure that communities are served by financially sound, effective, locally accountable, and legally compliant public service media providers. Encourage collaboration where useful and consolidation where necessary to accomplish this objective.


GOAL: Strengthen the quality of public media’s content and services, and expand audience reach, by supporting people, organizations, and projects with innovative ideas.

To achieve this Goal, CPB will pursue the following objectives:

A. Fund high-quality public service media content for all ethnicities, cultures, and ages. Make innovative use of technology, online distribution, and broadcast and multicast channels to reach audiences wherever and whenever they use media. Encourage effective collaboration among media organizations.

B. Provide public media organizations with tools they need to apply innovation effectively.

i. Support the development of legal, financial, production, operating, engagement and research models suitable for a digital age.

ii. Develop research tools to aid in the evaluation of public media’s use of innovation.


GOAL: Foster the continuous improvement of leadership in public service media.

To achieve this Goal, CPB will pursue the following objectives:

A. Establish public service media as a leader in governance and community service. Develop initiatives to help stations and national organizations recruit highly capable, diverse board members and community leaders who can guide their organizations effectively, ethically, and creatively and who can serve as successful advocates for public service media in their communities and represent public media’s interests nationally.

B. Foster a public media management corps that is diverse, capable and influential. Help public media organizations recruit diverse, highly qualified managers. Support projects that build the ability of public media’s leaders to harness innovation for greater public service and education.


GOAL: Increase the awareness of the American people about the essential contributions that public service media makes to society. Increase support for public service media among opinion leaders and funders.

To achieve this Goal, CPB will pursue the following objectives:

A. Increase the awareness of the growing importance of public service media in meeting the educational needs of the American people and as a news and information provider that informs the nation’s citizens about important local, national, and international issues in conformity with Goal I.

B. Develop new models of station-based community engagement and local and national outreach.

C. Increase financial support for stations by converting increased public awareness into greater community support.