GOALS AND OBJECTIVES
The Corporation for Public Broadcasting is a private, nonprofit corporation created by Congress in 1967. CPB’s mission is to ensure universal access, over-the-air and online, to high-quality content and telecommunications services that are commercial free and free of charge. It does this in conjunction with non-commercial educational telecommunications licensees across America.
The purpose of public media is to provide programs and services that inform, educate, enlighten, and enrich the public. It is CPB’s particular responsibility to encourage the development of content that involves creative risk and that addresses the needs of unserved and underserved audiences, especially children and minorities. CPB acts as a guardian of the mission and purposes for which public broadcasting was established.
The Board of Directors established the Goals and Objectives to set CPB’s strategic direction. The Goals and Objectives, which are periodically reviewed and updated by the Board, are set forth on the following page. They outline three broad areas of impact: Content and Services, Innovation, and Support for Public Media.
CPB awards grants in support of content and services that are educational, innovative, locally relevant, and reflective of America's common values and cultural diversity. Under a framework referred to as the “three Ds” – Digital, Diversity, and Dialogue – CPB’s grants support innovation on digital platforms; content that is for, by and about the diverse communities we seek to serve; and content and services that foster dialogue and engagement among members of the audience and the broader community.
June 15, 2015
I. CONTENT AND SERVICES
GOAL: Promote an educated and informed civil society by supporting high-quality content and services delivered across multiple platforms.
To achieve this Goal, CPB will pursue the following objectives:
- Meet the educational, informational, and cultural needs of our nation by providing grants to support the development and distribution of high-quality, noncommercial content and services with particular attention to children, diverse audiences, and unserved and underserved communities.
- Through grant funding, help public media provide content that is fair, accurate, balanced, objective, transparent and that is produced in a manner that is consistent with the editorial independence of stations and producers.
- Enhance stations’ role as essential local and regional institutions and content providers. Encourage collaboration and consolidation where necessary to accomplish this objective. Encourage stations to respond to and reflect the diversity of their communities through their content, personnel and boards.
GOAL: Strengthen the quality of public media’s content and services, and expand audience reach, by supporting people, organizations, and projects with innovative ideas.
To achieve this Goal, CPB will provide grant funding to support the efforts of public media stations and producers to make innovative use of broadcast technology, online distribution, social media and mobile platforms to reach audiences wherever and whenever they use media.
III. SUPPORT FOR PUBLIC MEDIA
GOAL: Increase the awareness of the American people about the essential contributions that public media makes to society.
To achieve this Goal, CPB will work with public media organizations to increase and measure the impact of the services they provide as well as the awareness of the vital role that public media plays in helping communities address important local issues.