Beth Jacobs, VP, Digital Strategies

Beth Jacobs is CPB Vice President, Digital Strategies. In this capacity, she focuses on strategy, planning and major initiatives to accelerate digital cultural transformation, innovation, and content creation throughout the public media system.

Ms. Jacobs brings with her more than 25 years of experience creating, developing and scaling profitable, new digital and mobile businesses in both early-stage companies and large media brands. Before coming to CPB in 2019, she served as the Senior Director for Personalization and Distribution Strategy and Operations at Choice Hotels. Previously, she was Vice President, Product Management and Strategy at 3Pillar Global and the executive lead managing 3Pillar Labs, an innovation lab for emerging technologies. Other senior roles leading digital growth businesses include three years as the General Manager – Mobile at The Washington Post; six years at AOL as the Vice President - Mobile Business Development; and digital development and marketing roles at The Weather Channel, Cox Interactive Media and AT&T. Mobile Marketer named Jacobs a “Mobile Woman to Watch" in 2012.

Ms. Jacobs has an MBA in Marketing and International Business from New York University’s Stern School of Business and a BA in International Relations and Japanese and East Asian studies from Bucknell University