Beth Walsh, Vice President, System Strategies

Beth Walsh serves as Vice President, System Strategies. In her role, she oversees the management of all System Support grants, including CPB’s support for system-wide technology and infrastructure projects, strategic initiatives focused on the future sustainability of public media, funding for collaborations that preserve local service, public media’s commitment to ensuring the safety of the public, and Business Intelligence insights. Key areas of oversight include TV and Radio Interconnection, the Next Generation Warning System grant program from FEMA, and Collaborative Operations and Services grants. In addition, her portfolio includes oversight and management of the station financial, operational, and staffing data collected in the station activities surveys (SABS/SAS), and support for local station data insights.

Most recently, Beth was the Director of Client Insights at comScore, providing digital insights to clients in the wireless, cable and technology space. Beth has a long career in public media, serving as Senior Director of Research at PBS, where she launched the first full-time national Nielsen service for public television, developed the operations for PBS’s first-ever cross-platform measurement service to incorporate digital media, and oversaw all local Nielsen, market research and station survey activity. Beth began her work in public media at WGBH managing the TV Viewing Lab, an innovative research facility funded by CPB.

Beth holds an M.S. in Broadcast Administration from Boston University.