Future Business Strategies in Public Media

New applications are no longer being accepted. Check this page for updates about this initiative.


Any qualified person or entity may apply.


June 13, 2016

Request for Proposals

The Corporation for Public Broadcasting (“CPB”) seeks the services of a consultant(s) to identify successful, replicable business operating models from within the public broadcasting system, including those that have integrated digital strategies.  The consultant will use this research to develop blueprints and benchmarks to assist stations in understanding and implementing new, innovative or more integrative strategies that best serve public media operations now and into the future, and assist CPB in developing initiatives to support such efforts.  The consultant will be expected to identify public broadcasting TV stations that employ successful business strategies that tie revenue generation and sustainability to mission-centered activities and content offerings.  Strategies that include collaborative elements or partnerships, especially those that lower costs and/or reduce costly infrastructure, are of particular interest.  It is anticipated that multiple models will be identified.  Some may be defined as overall operational approaches, while other may be unique strategies or business areas that could be integrated into an established public media service. 

CPB estimates the level of effort required to successfully execute the project to be between 900 – 1100 work hours.  Applicants should propose a fixed fee inclusive of all activities necessary to deliver the expected results, including the final report. The agreement will be renewable for a 6-month term at CPB’s sole discretion, during which consultant will provide follow-up services on an as-needed basis.

The results of this work will inform and be informed by other projects in CPB’s current business plan centered around assisting stations and the system as a whole in addressing challenges, leveraging opportunities, and innovating around content distribution and engagement.

Please download the Request for Proposals below for detailed information, including application requirements.
PDF icon Request for Proposals347.71 KB

Questions from Potential Respondents, with CPB Answers:

FAQ Topic: 

The RFP states that the initial term of the agreement is 9 months, but it also mentions that the work hour estimate is 900-1100 work hours. Can you provide more details on project execution?

The number of work hours included in the RFP is an estimate. The timeframe of 9 months to complete all expected work is consistent with allowing some flexibility with everyone's schedules, not just of the consultant but others who may be contacted or engaged by CPB as part of this project.