Duties and Responsibilities:
- Manages one administrative support person and a small team of professionals responsible for securing investments from direct local businesses, ad agencies, non-profits, and arts and culture partners.
- Sets performance standards and accountability and measures performance.
- Develops a business-focused mindset among team members and supports new challenges and responsibilities while boosting team engagement.
- Coaches and encourages staff to develop accounts, systems, procedures, and training ideas.
- Lead recruitment and development of staff.
- Develop strategies to enhance revenue opportunities and assist the sales team in the field.
- Collaborates with other AZPM leaders to develop and implement concepts to increase corporate investments.
- Plans and implements special projects as assigned.
- Builds and manages a portfolio of clients for underwriting and other business and corporate partnership opportunities.
- Promotes marketing and sponsorship opportunities on radio, TV, and digital channels.
- Converts targets from other media, including radio, print, online, and cable, to increase revenue growth.
- Works closely and collaboratively with television and radio traffic personnel and the ProTrack traffic software system.
- Executes trade deals to alleviate station expenses.
- Provides oversight and direction on the operations and administrative direction of the department.
- Develops and implements operational policies and guidelines for the department.
- Ensures all administrative operations and activities comply with AZPM and university policies and guidelines.
- Ensures all staff consistently follow AZPM guidelines regarding copy approval, copy and traffic deadlines, and accounts receivable and collections procedures.
- Participates in the development and implementation of the organizational strategic plan.
- Develops goals and outcomes that align with the strategic plan.
- Compiles pricing, sales planning, inventory management, market growth, and revenue forecasting functions to maximize revenue on all platforms and special programming opportunities.
- Conducts research and prepares analyzes, reports, and presentations.
- Analyzes and articulates local ratings, impressions, and demographics.
- Forecasts market variables and revenue potential using industry-specific media software.
- Creates and develops new special revenue opportunities based on relevant radio, television, and digital programming.
- Manages department budget.
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Extensive knowledge of marketing and advertising tools.
- Knowledge of sales, marketing, traditional, and new media.
- Understanding of television and radio programming, production, delivery, and research such as Nielsen and Google Analytics.
- Ability to influence at the most senior levels of an organization and work across functions, levels, and departments toward shared objectives.
- Ability to persuasively communicate with and diplomatically respond to current and prospective underwriting clients, staff, community contacts, and others with the goal of securing funding.
- Excellent organizational skills and the ability to prioritize and complete simultaneous projects.
- Ability to collaborate and develop strategic relations with a diverse group of staff and business prospects and partners.
- Ability to thrive in an organization that values the diversity of its workforce and actively promotes equity and inclusion.
- Ability to use effective decision making and problem-solving techniques.
- Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
- Ability to always maintain confidentiality and discretion.
- Ability to exercise a high degree of independent judgment in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies.
- Ability to effectively manage the work of others by providing information, guidance, and motivation.
Minimum Qualifications
- Bachelor's degree or equivalent advanced learning attained through professional level experience required.
- Minimum of 7 years of related work experience, including 3 years of managerial experience, or equivalent combination of education and work experience.
Preferred Qualifications
- Demonstrated experience in digital sales, radio, TV, and event sponsorship.
- Three years of professional full-time experience in media and marketing sales management or any appropriate combination of relevant education, experience, and/or certifications may be considered.
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