Blue Ridge Public Radio - the leading radio station in the dynamic Asheville, NC market - continues to grow. We own and operate two radio services – BPR News and BPR Classic – across a 13-county region in the beautiful Blue Ridge Mountains.
The Blue Ridge Public Radio Membership Manager reports to the Director of Development to help define and implement strategies for the BPR annual membership program. This key position calls for a disciplined, organized, and goal-oriented person who will increase the number of BPR members and the revenue received from annual giving by growing average gift size, improving donor retention, and developing creative strategies for donor acquisition.
Annual giving. Manages all components of annual giving including on-air campaigns, direct mail, telemarketing, and digital platforms. Uses industry resources and best practices for acquisition, renewal, add gift, lapsed, and sustainer programs to increase average gift, overall revenue, donor base, and retention rate. Works closely with development team and production staff to create successful fundraising campaigns.
Non-traditional revenue. Manages non-traditional annual revenue streams, including Vehicle Donations, Car Raffle, event revenue, etc.
Vendor management. Manages all vendor relationships for annual giving program, including online giving, direct mail services, Customer Relationship Management (CRM) software, payment systems, automatic updater services, telemarketing, in-bound answering service, email marketing, premiums and annual giving-related print and digital materials.
Information management and reporting. Monitors and evaluates the performance of mail, phone and digital solicitations and communications to develop data-driven fundraising strategies. Supports the Director of Development in analyzing and managing the donor pipeline from membership to mid-level donors to major donors to planned giving. Generates end of month reports, including writes-offs, accrual, revenue, and cash projections.
Planning. Provides infrastructure support for the development team, including the design and maintenance of a project management system, a donor communications calendar, a tickler system, etc.
Budgeting. Works with development team to prepare annual budgets and define yearly work plans to include strategies for continued growth.
Administrative support. Supports the Development Associate as needed in daily pledge processing, database entry, sustaining member updates, donor communications, cultivation records, premium fulfillment and acknowledgement letters.
Other tasks as assigned.
Adheres to AFP Code of Ethical Principles and Standards to promote responsible, professional and ethical behavior in fundraising.
Education and Experience
- Bachelor’s degree or equivalent experience.
- Five years of successful membership/annual gift fundraising. Pledge drive experience a plus.
- Advanced experience working with membership databases.
- Demonstrated written and oral communications skills and computer literacy
- Ability to handle multiple responsibilities, establish priorities, and consistently meet required deadlines.
- Knowledge of and interest in public radio.
Equal Opportunity Employer
Blue Ridge Public Radio is an Equal Employment Opportunity organization and a certified living wage employer. We provide equal employment opportunity for all qualified current and prospective employees without distinction or discrimination based on of age, gender (including gender identity or expression), sexual orientation, color, race, national origin, religion, disability, military service or veteran status, or other characteristic(s) protected by state or federal law or local ordinance. This policy is reflected in all BPR practices and policies.
To apply, please send a letter of introduction and a resume to email@example.com