Job Description:

Position Announcement #120008 – SVP, Television Content


The Corporation for Public Broadcasting is a private, nonprofit corporation created to ensure universal access to non-commercial high-quality programming and telecommunications services. We invest in programs and services that are educational, innovative, locally relevant, and reflect America’s common values and cultural diversity. We encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.


CPB is currently seeking to hire an SVP, Television Content.  The position reports to the President and CEO through the EVP and Chief Operating Officer.


General Description:

The SVP, Television Content provides vision and oversight for multi platform content (television, digital, streaming, etc..).  The SVP will be a senior executive who holds overall responsibility for their team leading investment in supporting content for multiple platforms and strives to promote fresh and relevant content aimed at elevating new voices and telling stories that speak to diversity of race, orientation, thought, approach, and experience.  The SVP is responsible for the design, integrity and success of television content annual multi-million dollar investment strategy and for the overall planning and supervision.  The SVP is in charge of establishing and achieving annual and long-term goals that ensure that funded programming engages diverse audiences.  The SVP will also develop a content strategy for CPB in support of 350+ PBS member stations and public media organizations across the U.S., offering a voice to diverse communities across the U.S. through television and digital platforms.

Specific Duties:

  • Facilitates critical discussions to establish and develop a broadcast and digital video investment strategy that serves existing audiences while attracting new audiences to public media.
  • Executes support for high-profile, innovative development projects with a focus on diverse audiences that reflect America’s diversity.
  • Utilizes research and information to monitor use and viewership, audience satisfaction, and develop audience optimization strategies.
  • Supports CEO in key diversity initiatives across Corporation and with grantees.
  • Liaises with external public media organizations and stakeholders on diversity issues across the system.
  • Stays abreast of innovations and trends in technology and consumer consumption of media, including digital delivery systems and new distribution platforms.
  • Leads annual and long-term planning to achieve CPB goals.
  • Manages the review of grants, proposals, and budgets for the initiatives being considered for funding support.
  • Develops and maintains a positive, diverse, creative, and high-performance culture; leads a learning environment, ensuring staff have opportunities to learn from others and that learning is shared to benefit others in the division.
  • Collaborates across CPB to facilitate support for programming and funding, especially of diversity initiatives.
  • Creates and manages budgets, ensuring that operating budget and funding goals are met and that processes guarantee contracts and grant agreements are handled in a timely and efficient manner, and comply with CPB policies and applicable laws and regulations.
  • Provides guidance regarding CPB’s contracts/grant-making lifecycle process (from proposal to project closeout).


Required Qualifications:

  • Bachelor’s degree or equivalent experience.
  • Minimum 12 years of creative affairs and content acquisition or production experience with background in documentary or a related public media content.
  • Leadership experience that demonstrates a track record of successful innovation and management. 
  • Significant experience in strategic planning, budgeting, measuring, and managing multiple priorities.
  • Outstanding oral and written communications skills and the ability to make effective presentations.  
  • Excellent negotiation skills and experience negotiating agreements.
  • Strong personnel management skills that include the ability to attract, hire, train, motivate, and retain talent. The ability to lead others and achieve results in a team-oriented environment, while fostering a diverse, equitable and inclusive culture.
  • A high level of professional executive presence and decisiveness, when interacting with key leadership, decision-makers, and stakeholders.
  • Proven ability to establish credibility and demonstrate good judgment and critical thinking at both the strategic and functional levels.
  • Some travel required, as appropriate.

Desired Qualifications:

  • Advanced degree in a related field or equivalent experience.
  • Familiarity with public media’s mission and knowledge of its services and policy issues.
Job Location: 
Washington, DC
United States
Job Category: 
Sunday, November 15, 2020
Job Type: 
Full time
Hours Per Week: 
Send Application Materials To: 

For more information about CPB, our programs, and our mission, please visit our website at

Please submit your cover letter, resume, and salary history to –

Hector Webster, Research Lead

Stanton Chase, Washington, DC

The Corporation for Public Broadcasting has a commitment to the principle of diversity.  In that spirit, we welcome applications from all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, marital status, veteran status, national origin, or status with regard to public assistance.  

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