The Chief Content Officer leads CT Public content group which includes news, storytelling and talk shows, visuals, The Accountability Project, the New England News Collaborative, CPTV, Spirit and PBS 24/7 Kids. The CCO manages existing content as well as works to create local, relevant content through a variety of outlets including traditional (linear TV and radio) and digital (streaming, on-demand, and podcasts) on web, mobile, OTT, smart devices, radio, television, digital websites, mobile phones, OTT devices, smart speakers and other relevant devices. Connecticut Public now distributes its content across more than 60 traditional and digital platforms.
This role’s major responsibility is to provide effective and inspirational leadership to the content team, and to drive strategy focused on growing audience, expanding local coverage, and increasing diversity.
While audiences migrate to digital, Connecticut Public relies on a funding model built around linear programming on both TV and Radio. The next Chief Content Officer must be a leader who is innovative and looking toward the future as well as sensitive to the transitional nature of media, particularly within the public media sphere.
The Chief Content Officer provides a wide range of services. Applicants must have the ability to complete the following essential job functions:
- Analyze audience data, trends and user habits to develop and evolve content creation, use of platforms and audience experience to maximize viewers, listeners and users.
- Cooperate with efforts to maximize the regional impact of the New England News Collaborative.
- Create and manage multi-department budgets and provide fiscal direction for content departments and associated grants, corporate sponsorships, and projects.
- Demonstrate a strong commitment to building a positive and collaborative internal culture within the content team, including developing an environment improving diversity, equity and inclusion.
- Develop a robust pipeline of content and a scheduling process that expands market reach, including overseeing content creation in television, radio and digital departments.
- Ensure compliance with the FCC and other regulatory requirements, and provide content for the FCC quarterly and annual public files.
- Managing partner relationships with outside media as well as education institutions, in particular Fairfield University and CT State Community Colleges/Gateway Campus.
- Maximize the opportunity to grow audience through Connecticut Public’s OTT app, Connecticut Public+.
- Provide editorial leadership and direction, ensuring all content is diverse and inclusive of all audiences, consistent in quality, and optimized for user experience across all platforms.
- Provide thought leadership to Connecticut Public’s efforts to reach Latino audiences.
- Supervise the employees leading The Accountability Project (TAP).
- Use existing and new consumer research in prioritizing content decisions. Addressing consumer desires is an important determinant of our future success.
- Work with content teams to develop, implement and evolve standards, systems, workflows, technologies and best practices for content creation, distribution, archival / retrieval and content re-purposing.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
This position has many responsibilities. Duties include, but are not limited to:
- Significantly grow the size and engagement of our audiences.
- Alongside the production team(s), identify and ensure production resources are efficiently coordinated to support content, grant requirements, and local production/project activities including institutional production support for pledge and other marketing, engagement, and fundraising needs.
- Authentically demonstrate a leadership style that emphasizes treating colleagues and employees the way they would like to be treated. Model this behavior across the content organization and encourage recognition of individual accomplishment personally.
- Constructively work alongside programming and acquisitions to identify budget needs, determine best practices for acquisition and use, and negotiate/manage contracts and agreements related to content creation and distribution.
- Continue to advance Connecticut Public’s strategy goal of making the workplace a more diverse and welcoming environment.
- Effectively collaborate to integrate local content into national programming initiatives, schedules, and acquisition plans.
- Maintain a visceral distaste for office politics and gossip. As a member of the senior leadership team, the CCO must model this sentiment within her/his team as well as across the organization. In order for the organization to be successful, this qualification is essential.
- Prepare and participate in Connecticut Public Board of Trustee presentations relating to content at Connecticut Public.
- Represent the Company to the general public, advisory boards, Corporation for Public Broadcasting, NPR, PBS and other professional and community organizations.
- Support institutional efforts to seek funding for content priorities and projects including advising on project descriptions and budgets and meeting, as needed, with donors and grantors to provide updates and progress reports on content priorities.
Knowledge, Skills, and Abilities
- Human capital management including staff advancement, recruiting, talent management, performance evaluation and professional development.
- Digital platforms and how users find and engage with content across social media, podcasts, web on demand, livestream, mobile apps, OTT and others.
- Operating policies and procedures to ensure appropriate organizational decision-making protocols are followed.
- The public media ecosystem and the practical application of journalistic ethics and news judgment.
- Understanding of grantor and/or underwriter dynamics.
- Analytical and finance anchored by natural, common-sense thinking.
- Communicating professionally and effectively in multi-modal environments.
- Coordinating content across multiple functions such as Underwriting, Institutional Advancement, Membership, Operations, Digital, Human Resources and Finance.
- Cross-functional thinking to define complex issues, facilitate ideas, influence thinking, and build consensus around decisions or effectively lead discussion towards decision.
- Driving efficiencies in business performance and proactively identifying areas of process improvement that will reduce rework and provide cost savings.
- Giving and receiving constructive feedback, especially when initiatives are off-track, over-budget and/or behind-schedule.
- Leading and/or consulting on complex project issues across multiple platforms.
- Leading by listening. The content group within Connecticut Public is filled with highly creative, energetic content creators. It is essential for the Chief Content Officer to be known as a skilled and empathetic listener, and able to solicit feedback from across the content organization.
- Lifting mission-oriented organizations to new heights of performance.
- Working with large, disparate groups within the organization and across functional boundaries with extreme collegiality and professionalism while creating a culture and atmosphere that nurtures creativity, mutual respect and trust.
- Articulate CT Public’s mission authentically, while demonstrating a vision for the future that upholds CT Public’s core values.
- Communicate effectively with all levels of people, both technical and non-technical employees, peers, internal and external clients, vendors and senior management.
- Delegate responsibilities to maximize team and individual contributions.
- Develop a mutually respectful relationship with development resources within the organization.
- Hold individuals accountable, coach and correct performance, while fostering meaningful interpersonal relationships.
- Lead/prioritize multiple projects in a fast-paced environment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Job functions are typically performed under conditions such as what the Department of Labor describes as light work--exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Activities of this position may include frequent in-person interactions. It is essential to be able to stand for prolonged periods, perform extensive and repetitive arm motions and use fine motor skills. Must have close visual acuity to perform an activity.
This position is expected to on-site and traveling throughout the state of Connecticut. This position may be exposed to adverse environmental conditions, specifically during field work. Other job functions are performed under conditions such as those found in general office work. There is a potential for some remote work, but the expectation of this position is to be on-site. Travel within the state and to our geographically-separated offices will be required.
Position Type and Expected Hours of Work
This is a full-time, salary exempt position which may include frequent in-person or virtual interactions. The normal workday is between 9:00 am and 5:00 pm, but will routinely include weekend and evening to support work on an as-needed basis.
Education and Experience
Bachelor's degree in a relevant field AND a minimum of ten (10) years of direct and sustained professional experience in media and storytelling AND managing journalists or content producers as well as experience with educating and training talented content creators AND/OR any similar combination of education and experience.
Applications are only accepted through our career portal: https://ctpublic.csod.com/ux/ats/careersite/1/home/requisition/145?c=ctpublic