Job Description:

Connecticut Public has an immediate opening for a passionate marketer who is interesting in understanding audience affinities, motivations, and behaviors and enjoys discovering insights that drive effective messaging and results.  We’re looking for someone with a creative mindset, excellent project management, writing and communication skills.    

The Marketing Coordinator can anticipate working closely with all members of the team to support the implementation of brand and marketing campaigns that promote the organization, programming, membership, and special projects. Additionally, s/he will write copy, coordinate campaigns, manage and traffic assets to Content, DSB, and Membership, as needed to implement campaigns.  

Do you have an analytical and creative mindset, excellent project management, writing and communication skills coupled with a team-first, proactive, optimistic, confident, curious and solution-driven orientation? This may be the job for you!


Essential Functions:

The Marketing Coordinator and Copywriter can expect to provide a wide range of services.  Applicants must have the ability to complete the below essential functions to be considered.

  • Use project management tools and skills, including Smartsheets and Asana, to track projects and ensure projects and workflows are on time and work is properly communicated within and outside the department.
  • Works closely and proactively with all members of the team, to support the implementation of brand and marketing campaigns that promote the organization, programming, membership, and special projects. 
  • Partners and collaborates with team members to write copy, coordinate campaigns, manage, and traffic assets to Content, DSB, and Membership, as needed to implement campaigns.  
  • Project manages campaign and editorial calendars for marketing campaigns to increase program audiences, grow members and create advocacy for the brand.
  • Provides copywriting and other support for press releases, multi-platform marketing tactics like social media campaigns, e-marketing campaigns, print and digital advertising and print editorial.
  • Provides administrative support to the Marketing Department, including updating project calendars, distributing marketing materials to other departments, coordinating reviews and approvals, etc. 
  • Provides administrative and presentation support to the SVP / Marketing, Branding & Engagement on presentations, and special projects.
  • Provides graphic support as directed by Director / Brand and Design to produce digital graphics and promotions.
  • Supports audience and member engagement campaigns (live and virtual) including event management and coordination of vendors, partners, etc.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Responsibilities

As one might imagine, the Marketing Coordinator, has many responsibilities.  Duties include, but are not limited to:

  • Supports the monthly production of the CT Magazine guide, including support for copywriting, coordination with design department, and collection of content.
  • Proactively communicates and corresponds with internal and external stakeholders, working independently to devise solutions and remove barriers to success in meeting established deadlines. 
  • Supports all aspects of the marketing funnel, for example, collaborates with Marketing, Membership, Institutional Advancement, Corporate Sponsorship, Content and Operations teams and others as needed to implement strategies and execute campaigns, as well as envision areas of opportunity. 
  • Supports and implements audience engagement activities (live and online), including representing the organization at audience and member events.
  • Continuously stays up-to-date and informed of marketing best practices and innovations in campaign development, in both the public media/non-profit industry as well as corporate spheres to build cross-industry expertise.
  • Suggests and implements campaign changes and designs to produce continual performance improvement.
  • Undertakes project-based work, as assigned

Additional duties may be required.

Knowledge, Skills and Abilities

Knowledge of:

  • Marketing principles and brand management. 
  • Marketing automation software, e-marketing tools, social media platforms, project management software, Salesforce, Canva, Photoshop, InDesign, Microsoft office suite, Smartsheet, etc.  
  • Leading large complex projects, working in a fast-paced environment and handling multiple and changing priorities simultaneously.
  • Navigating complex organizations and making the right connections to drive work forward, while anticipating potential shifts in work.
  • Public Media, and a passion for curiosity.

Skill In:

  • Project management and marketing coordination skills; must be keenly detail oriented and have a bias for action and creative, quantitative problem-solving.
  • Long-and-short form persuasive copywriting skills
  • Marketing acumen with a desire to learn
  • Defining problems, collecting data, and establishing facts in order to draw valid conclusions as a change agent.
  • Leading multiple projects concurrently while prioritizing effectively and with intentionality
  • Passionate and effective customer advocacy.
  • Verbal, oral, writing, computer literacy, and strong technical skills in digital editing.
  • Working in Microsoft Office software (Word, Excel, PowerPoint, Access, etc.).

Ability to:

  • Identify with the mission and purpose of Connecticut Public.
  • Build relationships and collaborate at all levels, including staff, board members, external partners and donors.
  • Solve practical problems and deal with a variety of concrete variables in diverse situations.
  • Possess initiative, resourcefulness, and self-motivation, and work with minimal supervision and independently.
  • Be flexible and agile while adapting to changing and evolving objectives, yet still managing and adhering to existing deadlines.
  • Learn quickly, iterate based on data, and work efficiently in a fast-paced environment. 
  • Work across multiple teams and personalities to drive toward a common goal.

The ideal applicants must have demonstrated effectiveness in a collaborative, highly team-oriented environment, yet possess initiative, self-motivation and work with minimal supervision and demonstrating at all times respect for diverse constituencies.

Work Environment

Job functions are typically performed under conditions such as those found in general office or administrative work.  This position is not substantially exposed to adverse environmental conditions.  

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the essential functions of this job, the physical activities of this position may include frequent in-person interactions.  It is essential to be able to remain at a desk/computer workstation for prolonged periods, perform extensive data entry and other computer-related tasks.  Must have close visual acuity to perform an activity, such as preparing and analyzing reports and writing stories, transcribing, viewing a computer terminal, or extensive reading.

Additionally, the employee must have the ability to concentrate for extended periods with frequent interruption, understand, and relate to the concepts behind specific ideas.

The typical physical requirements are: light work—exerting up to 25 lbs of force occasionally and/or up to 10 lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.  These physical demands, with or without reasonable accommodations, are required to perform the essential functions of this job.

Position Type/Expected Hours of Work

This is a full-time, hourly, non-exempt position.  Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, some evening, weekend, and/or holiday support is required.

Education and Experience

Bachelor’s degree in Marketing, or other, closely related degree field and 5-7 years of direct marketing experience AND/OR an equivalent level of education, training, and experience.  Acquisition or subscriber growth experience preferred.


Disclaimer
CT Public reserves the right to substitute years of experience for certification or degrees. CT Public may expand inquiries into materials submitted in support of an applicant’s candidacy without further permission from the applicant. CT Public reserves the right to modify compensation, benefits, minimum qualifications, desired skills, and job duties for this position at any time. A complete background check is required. Fingerprinting screening may be required.

Connecticut Public Broadcasting, Inc.(CPBI) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to Protected Classes, including race, color, religion, creed, sex, national origin, ancestry, citizenship status, pregnancy, disability (including physical, intellectual or learning disabilities or past or present history of a mental disability), political affiliation, family responsibilities, age, uniform service member status, veteran status, marital or civil union status, membership in a domestic partnership, gender (including gender identity, gender expression or status as a transgender person), genetic information, sexual orientation, and any other protected characteristic under applicable federal, state and local laws. In addition, CPBI complies with applicable state and local laws governing nondiscrimination in employment in every location in which CPBI has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. To further the principle of equal employment opportunity for all, CPBI practices affirmative action for minorities and women, the handicapped, and Vietnam-era and special disabled veterans. CPBI expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex or sexual orientation, national origin, age, handicap, or status as a Vietnam-era or special disabled veteran.

Connecticut Public is committed to providing reasonable accommodation for qualified individuals with disabilities in our application and/or interview process.  If you need assistance or an accommodation in completing your application due to a disability, please reach out to us as HumanResources@ctpublic.org. Please put “Reasonable Accommodation” in the subject line.

Job Location: 
Hartford, CT
United States
Job Category: 
Communications/Marketing
Deadline: 
Job Type: 
Full time
Hours Per Week: 
40.00
Send Application Materials To: 

Applications are only accepted through our Applicant Tracking System (ATS).  Click to apply: Marketing Coordinator and Copywriter!