Job Description:

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

DEPARTMENT OVERVIEW

National Audience Development & Station Marketing (NAD & SM) consists of Station Relations and National Marketing, targeting station executives and media outlets to build an audience, impact, and visibility for GBH’s public television broadcasts, digital content, and community initiatives. The department’s strategic campaigns, outreach, collateral, and events created for internal and external clients contribute to GBH’s national brand and help achieve project and institutional goals.

JOB OVERVIEW

The Account Executive works closely with the Senior and Associate Directors of NAD/SM to maintain and expand the team’s services and projects, creating and implementing campaigns and initiatives that increase each project’s visibility, awareness, audience, and value across traditional and digital platforms.   

The Account Executive is responsible for day-to client relations and campaign implementation. They will create and distribute various communications and digital offerings to stations, partners, and other stakeholders. On select projects, coordinating with external PR agencies or managing media outreach is also involved.  Proactive collaboration with production teams, external stakeholders, and GBH constituents (leadership, Sponsorship, Research, Education, and Digital) is expected. Some travel/weekend work to be required. 

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law. 

RESPONSIBILITIES

  • Contributes to the creation of campaign strategies, collateral, and messages
  • Implementation of campaign strategies day to day, in collaboration with department staff, clients, and colleagues
  • Building strong relationships with public television, radio, and joint license station executives
  • Reporting and outreach to clients, bloggers, and PBS- Financial accountability - Event planning and production

SKILL SET

  • Minimum of 2 – 4 years of relevant progressively complex work experience in marketing, pitching, curating content for collateral, and social media
  • Critical thinking and analytical skills and the ability to execute multiple projects within the same timeframe, executing fast-moving, detailed projects on time and within budget
  • Excellent organizational and communications skills are required
  • Ability to prioritize and juggle many tasks, often under a deadline, while remaining detail-oriented.
  • Working collaboratively with an aptitude for cultivating positive relationships is essential,
  • Excellent writing, spelling, and proof-reading skills are required
  • Basic social media and list management knowledge

EDUCATION

Bachelor’s degree or equivalent work experience

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.

 

 

 

 

Organization: 
Job Location: 
Boston, MA
United States
Job Category: 
Communications/Marketing
Job Type: 
Full time