Job Description:

The Chief Programming Officer leads Milwaukee PBS’s Programming, Traffic, Promotion and Marketing Departments. The executive serves as an ambassador to national and local filmmakers and curates projects from BIPOC, AAPI, Hispanic, and LGBTQ producers and directors. This individual is a member of the Milwaukee PBS Senior Leadership Team and reports to the Vice President and General Manager of Milwaukee PBS. 

Characteristic Duties and Responsibilities

  • Program Leadership and Station Management:  Provides directional oversight of programming department to create and manage schedules for Milwaukee PBS’s six (6) broadcast channels including but not limited to:   WMVS-Channel 10, WMVT – Channel 36, PBS Kids, WORLD Channel, the Create Channel, and the Weather Channel.   Strategically lead objective priorities and maintain quality standards in alignment with station and institutional strategic initiatives.
  • Management and Supervision:  Provides values driven, accountable management practices and responsible leadership traits to all staff.  Effectively communicate, provide feedback and measure performance in accordance with department and strategic priorities.   Maintain responsibility for the hiring of qualified, diverse staff, onboarding, training, coaching, supporting, and assisting in their growth and development.  Will make recommendations for terminations as needed.
  • Community Partnerships:   participate in meetings with potential external funding sources, including corporate entities, donors, and the foundation.  May appear on-air during membership pledge drives.  May chair or participate in state called meetings and represents Milwaukee PBS & MAT in public with key constituents.  May make district board or community presentations to promote Milwaukee PBS programming & activities.  Represents Milwaukee PBS with filmmaking organizations representing BIPOC, AAPI, LatinX, LGBTQIA+ communities.
  • Data Management, Metrics, and Analysis:  Maintain station’s data management system.  In collaboration with Institutional Research, develop and define station metrics and track key performance indicators, evaluates and interprets ratings & viewing trends, and maintain metrics dashboard to stay abreast of continuous improvement needs.  Run reports for routine audits for data integrity and provide accurate data to inform decision making using the Collaborative Decision-making Model (CDM)
  • Cross-Functional Teamwork & Collaboration:  Work with inter-station leadership and partners collaboratively for effective online distribution, on-air operations, production planning, and pledge drive planning, scheduling and sustainability initiatives.  May chair or participate in cross functional teams or internal/external committees as needed.
  • Budget Management:  Develops annual department budget, work plans and strategically using a program acquisition budget to augment the core Milwaukee PBS schedule with programming that meets the objective goals of strategic priorities.
  • All other duties within the scope of the role as assigned is required for the efficient operations of the station/institution.




  • Bachelor’s degree required and any equivalent combination of experience and training that provides the necessary knowledge, skills and abilities to meet the minimum educational requirements. 
  • Must have a minimum of seven (7) years of experience in television programming, syndication, content creation/distribution, or marketing related experience at a PBS station (preferred).
  • Must have a minimum of four (4) years of experience in directly leading, supervising and managing television programming staff.


  • Master’s degree and related experience in areas noted above.




  • Business insight
  • Balances stakeholders
  • Resourcefulness
  • Drives results
  • Attracts top talent
  • Drives engagement
  • Builds effective teams
  • Drives vision and purpose
  • Manages ambiguity
  • Courage
  • Demonstrates self-awareness
  • Instills trust
  • Customer focus
  • Action oriented
  • Values differences
  • Self-development
  • Compassion
  • Accountability


  • Extensive proven experience using data management software and creating schedules; and Nielsen ratings.
  • Experience as member of PBS, APT or other related television programming committees
  • Knowledge of trends, issues, and accepted practices relevant to the position, including new technologies (i.e., ATSC 3.0) and digital streaming landscape.
  • Knowledge of PBS, BBC, NETA, APT programs and audiences, knowledge of editorial standards, and an eye for engaging content. 
  • Experience working with independent content creators and with transmission and technical colleagues.
  • Experience   with using ProTrack for inputting schedules, making changes and creating entries and updating rights.
  • Knowledge of media rights and copyright.  Experience working with Legal Dept.
  • Familiarity with public media program providers.
  • Working relationships with organizations and filmmakers representing BIPOC, AAPI, Hispanic, and LGBTQ communities.
  • Knowledge and familiarity with FCC Programming rules, regulations and required reports such as the required FCC quarterly programming reports as well as related programming reports for CPB SABS reporting requirements.
  • Knowledge and ability to interpret Nielsen ratings and provide weekly (or overnight as requested) reports to station senior management team.
  • Supervisory skills, customer services skills and organization skills. 
  • Meticulous attention to detail. 
  • Excellent computer skills, including Microsoft Word, Excel and database software.
  • Cultural competence and awareness; commitment to diversity, equity, and inclusion in practice.
  • Experience interpreting Nielsen ratings and television viewership and marketing trends.
  •  Ability to effectively communicate with a wide range of individuals and constituencies in a diverse community. 
  • Ability to identify trends and implement plans driven by data. 
  • Demonstrated commitment to supporting a diverse and inclusive workplace.
  • Ability to work in teams. Collaboration is essential to the outcome of all areas


Job Location: 
Milwaukee, WI
United States
Job Category: 
Friday, August 6, 2021
Job Type: 
Full time
Hours Per Week: 
Minimum Salary: 
Maximum Salary: 
Job Field: