Job Description:

ABOUT THE JOB

Create and execute comprehensive marketing and communications plans to support the overall marketing effort of the organization. Serve as a primary spokesperson and be a proactive community ambassador on behalf of the organization. Lead the development and execution of all public relations strategies and internal communications.

 

The ideal candidate should have demonstrated success in the creation and execution of a comprehensive marketing plan with measurable positive results. The individual should have experience leading a team and depending on timing, may have the opportunity to build out their staff - there are two open positions that report into the Director. In addition, this role will work closely with the organization's marketing agency of record who is engaged to provide support to the marketing and communications department.

 

ABOUT US

We're a growing public media company that owns the Lehigh Valley's Emmy Award-winning PBS television station (PBS39) and the region's only "all day, every day" NPR news radio station in the region. We have announced that we are developing a digital news platform and a key responsibility for this role will be to position this new platform for success while at the same time help grow our audience for both our media stations (TV/Radio) and educational outreach efforts in our community. As a public media organization, we have an obligation to our community to keep the informed, inspired and engaged. We are looking for a passionate and committed marketing director that is aligned with this vision.

 

WHAT YOU'LL DO

  • Marketing lead for the new digital platform, PBS39 and 91.3 WLVR. Responsible for all owned, earned, and paid media execution.
  • Manage staff (2) and freelance resources.
  • Leverage the organization's advertising/marketing agency as a primary source of support.
  • Write, coordinate, and proofread marketing communications content that supports the strategy for web pages, digital, collateral, info sheets, business presentations, membership and event materials and more.
  • Lead and collaborate on the events strategy across the organization working with the development operations team. Attend and represent the organization at public events as part of a proactive community relations plan.
  • Create video properties/promotional materials for digital marketing communications purposes.
  • Maintain an understanding of industry trends affecting Lehigh Valley Public Media and make recommendations regarding communication strategy surrounding them.
  • Cultivate a diverse, equitable and inclusive environment that supports the organization's values and strategic plan.

 

THE IDEAL CANDIDATES ARE:

  • Strong writers and editors
  • Entrepreneurial, creative, and passionate with the ability to work under pressure to meet deadlines, establish priorities, organize and handle a variety of projects simultaneously.
  • Highly proficient in Microsoft platforms (Word, Excel, PowerPoint) and have working knowledge of graphics applications in Adobe Suite.
  • Bilingual- Spanish/English (not required)

 

THE IDEAL CANDIDATES HAVE:

  • At least 7 years of prior marketing and communications experience, preferably in a non-profit and/or agency environment.
  • Demonstrated and measurable success as a marketer having worked on marketing plan and/or campaign development and execution
  • Strong interpersonal skills and the ability to work tactfully and effectively with staff, board members, donors, volunteers, and community members.
  • Experience working with an outside agency and staging major events.
  • Bachelor's degree in Marketing, Journalism, Communications, Public Relations, English or at least 7 years of relevant work experience with progressively more responsible positions.


 

WHAT YOU CAN EXPECT FROM US

  • Pay you within a range of $75,000 to $85,000 annually to start with annual merit increase eligibility.
  • An excellent benefits package that includes 401(k) with match, medical, dental and vision insurances, free telemedicine, paid time off with no cap, disability and life insurance, and more
  • You'll play a major role in building a marketing communications department from the ground up and establishing a culture that spurs creativity and allows for flexibility and operates at the highest levels of trust and integrity.
  • Professional growth through mentorship, individual direction, training and leadership development
  • Connection with our industry through conferences and professional associations
  • An environment that is supportive, respectful, inclusive, professional, and evolving
  • A commitment to diversity and inclusivity in our workplace to help us represent the voices of our community

 

Please provide a cover letter, resume and any materials that are reflective of your marketing communications skills. This may include writing samples, marketing and/or creative campaigns, or communication strategy documents.

 

PBS39 and 91.3 WLVR highly encourages candidates with unique contributions such as ethnicity, race, sex, gender identity, nation of origin, age, language, veteran status, color, religion, disability, and sexual orientation to apply to our openings. PBS39 and 91.3 WLVR is an equal opportunity employer and welcomes everyone to our team.

 

This position is based in Bethlehem, PA and residency in or near the Lehigh Valley is a requirement within the first three months of hire date. Vaccination for COVID-19 is required to enter our studio and offices and to represent the organization in public.


 



For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://pbs39and913wlvr.isolvedhire.com/jobs/654018-189673.html

Organization: 
Job Location: 
Bethlehem, PA
United States
Job Category: 
Communications/Marketing
Management
Deadline: 
Monday, July 24, 2023
Job Type: 
Full time
Hours Per Week: 
40.00
Send Application Materials To: 


For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://pbs39and913wlvr.isolvedhire.com/jobs/654018-189673.html

Minimum Salary: 
$75,000.00
Maximum Salary: 
$85,000.00